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Marketing > Product Marketing Executive

Product Marketing Executive

£33,000 - £40,000 per annum
Product Marketing Executive
Closing date: 31/05/2023

About MaxContact

MaxContact provides customer contact centre software that helps contact centres across the UK to build smarter customer experiences. As a growing B2B brand – backed by private equity firm FPE Capital – we’re on an exciting journey. After over a decade in the industry working with software solutions that didn’t tick all the boxes for our clients, we developed our own SaaS platform and launched MaxContact. We’ve experienced strong year-on-year growth and have exciting, ambitious plans to grow our business and the opportunities for our team in the next three years and beyond.

The Team:

With 60+ staff, this is a time of growth. MaxContact is driven, and we want to become the challenger in a robust and mature marketplace, and to do that, we need to be agile and innovative.   

As a small growing company, you will be part of the team, everyone has a voice, and we make this work together.  We regularly provide feedback and brainstorming sessions, and we don’t enforce hierarchy; it is “us”, not “them”, and there is no red tape, agility is key. 

Who are we looking for?

Our ideal teammate would have experience in developing product-centric marketing communications and campaigns. They would be an energetic, positive and proactive individual with a keen eye for detail. With the support of the head of marketing, you’d be responsible for helping develop the product proposition and messaging to create demand for our contact centre software.

Key responsibilities:

Although all the below experience is great if you have the right skills and attitude to succeed in the role, get in touch.

  • Experience delivering B2B product marketing campaigns and initiatives focused on generating revenue
  • Experience researching customer needs and drivers
  • Translate product features and benefits into customer value
  • Conduct market research to understand customer needs
  • Develop product positioning and messaging that differentiates our products from competitors
  • Create compelling content for product collateral, website, and social media channels
  • Develop and execute go-to-market plans for new product launches
  • Work closely with the sales team to develop sales enablement tools and training
  • Encourage platform adoption
  • Collaborate with cross-functional teams, including product management, sales, and customer success to ensure alignment on marketing strategies and tactics
  • Analyse marketing data and provide recommendations for continuous improvement

Experience & skillset:

  • 4+ years of experience in product marketing in a SaaS company
  • Strong understanding of B2B marketing strategies and tactics
  • Excellent verbal and written communication skills
  • Strong analytical and problem-solving skills
  • Ability to manage multiple projects simultaneously
  • Experience working in a fast-paced, dynamic environment
  • Ability to work collaboratively with cross-functional teams
  • Energetic, positive and proactive individual
  • Experience closely working with sales and product teams
  • Product and customer research
  • Experience working with a CRM, targeting and segmenting audiences

What do you get from us?

  • 25 days annual leave, plus public holidays.
  • Your birthday off (or the closest working day to it).
  • Private pension contribution.
  • Personal development and training allowance.
  • Life Insurance policy – death in service – four times your salary.
  • Regular performance and salary reviews.
  • Flexible working: with at least one day a week in the Manchester office.
  • Social events with the company to help get to know the team.

Thank you for your interest!

We look forward to hearing from you and will be excited to welcome the newest member of the MaxContact Team!

Due to high interest in the position, we may not be able to reply to all candidates and if you have not heard back within 14 days we regret that you were not successful in this application. We wish you the very best of luck in your job search. Please note, that new employees will be required to undergo a background check during the first few months of employment.