real businesses, real solutions, Maximum Impact

As a leading Business Process Outsourcing (BPO) provider, Marston Holdings transformed their service delivery by implementing MaxContact’s versatile contact centre solution, enabling them to efficiently manage diverse communication channels for their clients, reduce customer wait times, and support their UK-wide operations while handling approximately 900,000 annual contacts.

Marston Holdings provides end-to-end transportation services across the UK, including consultancy, traffic technology, parking management, enforcement, and debt recovery for 280 local authorities and government departments.

This case study focuses on Marston’s Business Process Outsourcing (BPO) division, which operates contact centres supporting Local Authority Parking and Highways Departments, handling approximately 900,000 inbound contacts annually.

Return Fundraising switched from a dialler platform they were dissatisfied with to MaxContact. They are now seeing improved productivity, enhanced user experience and excellent support – allowing them to focus on what matters most, raising funds for important causes.

Return Fundraising is a charity fundraising agency that conducts telephone fundraising campaigns for major UK charities such as Macmillan, British Red Cross, and others. With a team of 50 remote fundraisers, they rely heavily on efficient and reliable contact centre technology to help more charities.

Advantis is a leading debt collection and credit management agency employing around 190 collection agents and 60 backroom staff. The business works with customers to create realistic and affordable repayment plans, allowing client brands to confidently outsource debt collection to a trusted, reliable and always compliant third party provider.

Advantis’ sympathetic, customer-focused approach is as much about rehabilitating customer accounts as collecting money, prioritising both debt recovery and the preservation of customer goodwill. It’s also very much based on data collection and analysis, giving clients valuable insight that leads to better debt recovery outcomes in future.

The company was founded on telecoms and utility company debt and this is still the core of the business. But current growth is focused on financial services, with Advantis now fully accredited to offer debt collection and credit management solutions to this heavily regulated sector.

We spoke to Advantis’ IT director Brian Roscoe about the company’s growing ambitions and increasingly sophisticated communications requirements.

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Dudley Council implemented MaxContact’s dialler solution, transforming their rental income collection process. The integrated solution empowered the Lead Income team to manage operations more effectively, enhancing both team efficiency and service to the community.

Dudley Council is a large local authority in the West Midlands, serving a population of over 320,000 residents. The council manages a vast portfolio of over 21,000 properties, making it one of the larger social housing providers in the region. The Lead Income team, a crucial part of the council’s operations, is responsible for collecting all rental payments for council properties and chasing any arrears from missed payments.

This team plays a vital role in ensuring the financial stability of the council’s housing services, which in turn supports the provision of quality housing and community services to Dudley’s residents. With such a large number of properties to manage, the team faces complex challenges in maintaining efficient operations, ensuring timely rent collection, and providing responsive service to tenants.

D2MS, an outsourced customer acquisition company, faced challenges as they expanded, struggling with inefficient manual processes and limited performance measurement capabilities in their phone system. MaxContact came to the rescue with our auto-dialler, user-friendly onboarding, and dedicated support. By implementing MaxContact’s intuitive platform and advanced reporting tools, D2MS significantly improved agent productivity and gained the ability to measure data allowing them to strategise and support their rapid growth.

D2MS is an outsourced customer acquisition company that uses positive and friendly communication to turn leads into loyal customers. Its success – for high profile clients like recipe delivery service HelloFresh and tailored dog food delivery service Tails – has seen D2MS’ team of dedicated agents grow from five to 60 in the UK in little more than a year.

D2MS didn’t start life as a telephone customer acquisition company. Directors Kevin and Ian are events specialists, and the business originally focused on representing brands at exhibitions, events and public spaces across the UK. That’s still part of what it does, but when Covid hit and physical spaces locked down, D2MS added phone-based customer acquisition to its portfolio of services.

The company now offers a complete outsourced sales strategy, from digital marketing and events to telephone sales and customer retention. We spoke to operations manager Steph Warricker about how the company met its communication challenges as it diversified and grew.

ICX, a prominent player in the automotive industry, grappled with operational inefficiencies caused by their on-premise contact system, resulting in frequent glitches and hampering their growth potential. In search of a more suitable solution, they turned to MaxContact, whose flexible cloud-based system, strong support, and transparent collaboration proved instrumental in streamlining ICX’s operations. This shift allowed them to offer omnichannel solutions, enhance productivity, and better manage high-profile clients, ultimately enabling ICX to deliver superior customer experiences, efficiently scale their resources, and drive sustainable growth.

ICX works with some of the biggest brands in the automotive sector to deliver comprehensive customer loyalty, retention, and sales services, supporting their clients through all stages of the customer journey, from acquisition to aftersales. Customers include major manufacturers like Nissan, Suzuki, Stellantis Group, and large dealerships.

The company works as an extension to in-house teams, proactively contacting customers with the right messages at the right time. By doing so, ICX helps clients drive loyalty and retention, improve customer experiences, and increase sales to boost revenue.

The business has been operating for more than a decade. We talked to managing director Steven Sykes and technology director Scott Brown about the company’s search for more efficient communications.