Ben is the CEO and co-founder of MaxContact. With over 20 years’ experience helping businesses across multiple industries, his experience has helped him consult and guide businesses with their customer engagement strategies.

He co-founded MaxContact after becoming frustrated with existing solution providers who over-promised and under-delivered across features, support and resilience. And, since becoming CEO in 2015, he has led the creation of an innovative and market-leading product suite and have expanded the business to one of the top 50 fastest growing technology companies in the North.

Ben studied Engineering at Manchester University and as an ex-power weightlifter enjoys going to the gym.

LinkedIn – Ben Booth

Richard is the Enterprise and Strategic Partner Director at MaxContact, recently transitioning from Sales Director. After studying Business at university, Richard has held multiple positions within the industry. From contact centre advisor to management positions within the RAC and Caudwell Communications. Over the past 15 years, he has been directly engaged with businesses large and small, advising them on the best solutions for their contact centres.  

Richard helped found MaxContact and is now responsible for identifying partners who align with MaxContact’s mission and values, aiming to create relationships that enhance revenue streams and drive innovation.

Outside of work, Richard goes to the gym (every weekday morning – without fail!) and is an avid Manchester United season ticket holder.

LinkedIn – Richard Coward

Adam Prickett joined MaxContact as Chief Financial Officer in May 2024, bringing extensive experience in high-growth technology companies. As a commercially focused and hands-on CFO, Adam has a proven track record of driving business growth at the board level.

Most recently, Adam served as CFO and Board Member at AppLearn, a US private equity-backed SaaS company. His leadership was instrumental in AppLearn’s successful sale to Nexthink in January 2024, marking a significant milestone in the company’s growth journey.

When not immersed in financial strategy, you can find Adam coaching both his son’s football teams in the local Manchester U10’s and U7’s leagues. 

LinkedIn – Adam Prickett

Lars joined MaxContact as Chairman of the Board following FPE’s acquisition.

He is recognised and well-regarded global technology leader with proven success at building high-performance executive teams and leading sophisticated private equity or VC-owned technology organisations.  Lars has worked for companies serving Transportation Administration Software, EdTech, Fintech, Wireless, Telecommunications, Offshore, Defence & Security, and Marine Research industry verticals.

LinkedIn – Lars Dige Pedersen

Dan is a Partner and co-founder of FPE Capital, MaxContact’s private equity partner. 

Having started his career in leveraged finance (Singer & Friedlander, RBS) providing acquisition funding to the UK mid-market private equity community, his desire to be part of the team delivering the upside, rather than just worrying about the downside, led him to jump the fence into private equity.

Over his career as a lending banker Dan led a large number of transactions across a broad range of B2B sectors. Dan is involved in all aspects of FPE’s activities, including the origination and completion of new investments and portfolio management.

Outside of work, Dan can be found watching or playing sports of all kinds, but golf, cricket and watching (winning) Welsh rugby are his passions. 

Chris is an Investment Director at FPE Capital, MaxContact’s private equity partner. 

After spending five years advising technology entrepreneurs and UK private equity funds at PwC, Chris jumped at the chance to join FPE’s growing investment team. Chris was excited by the opportunity to partner with management teams with ambitious long term plans.

When not in the office, Chris enjoys spending time with friends and family. He retired from his (amateur!) rugby career in favour of the slightly safer hobbies of cycling and skiing, but remains a long suffering supporter of his hometown club, Sale Sharks. 

Kayleigh joined the business as Head of Marketing in 2020. Focused on achieving remarkable growth and enhancing the brand through innovation, Kayleigh shapes MaxContact’s marketing strategies. Prior to MaxContact, Kayleigh gathered years of expertise leading successful marketing teams within various technology companies around Greater Manchester.

Outside of work, Kayleigh loves walking and going to see musicals (Hamilton being her favourite to date!)

LinkedIn – Kayleigh Tait

Matt is the VP of Engineering at MaxContact and is responsible for Product Development and Operations. For the last 20 years Matt has worked for hi-tech companies including SurfControl, Autotrader, AppSense, LANdesk and Ivanti. He is passionate about building great engineering teams to deliver valuable solutions for customers, facilitated by a learning culture committed to continuous improvement. Matt is a family man who enjoys cycling, going to the gym, growing (very hot!) chilies and indulging his love of music as an avid old school vinyl record collector and occasional DJ.

Jamie MacSween joined MaxContact as Operations Director in July 2024. He brings close to 25 years experience in technology companies, for the last decade in the software industry. During his career, Jamie has successfully led multiple businesses through growth and exits, including the sale of Logicalware to Puzzel. He has held management positions in companies ranging from £200k to 50m Euro ARR, demonstrating his expertise in scaling high-growth organisations. At MaxContact, Jamie will leverage his experience to optimise operations, enhance the customer journey and drive sustainable growth.

Outside of work, Jamie is kept busy with his family, but when time allows will be found on a golf course or a remote Scottish beach.

LinkedIn – Jamie MacSween

Richard joined MaxContact as VP of Sales in July 2025.

LinkedIn