Connect with customers on WHATSAPP
Handle WhatsApp business conversations alongside phone, email, and chat. Send secure messages, automate replies, and provide the instant service customers expect.

Meet customers where 80% of adults prefer to message
WhatsApp is convenient, trusted, and encrypted. Give customers a secure channel to reach you, share documents, and get instant responses without picking up the phone or waiting on hold.


Send timely notifications customers actually read
Trigger WhatsApp messages for payment reminders, delivery updates, or appointment confirmations. Template-based notifications ensure compliance whilst giving customers the information they need.
SIMPLE TO USE
POWERFUL YOU NEED IT
From simple two-way messaging to sophisticated automated notification workflows, our WhatsApp Business solution scales with your customer engagement needs.
Integration with IT systems
MaxContact's WhatsApp Business integration connects with your CRM, payment providers, and customer databases. Trigger automated messages and access customer data to personalise every conversation.

Increase your contact centre performance - Guaranteed
We're so confident in our platform that we guarantee measurable performance improvements. If we don't deliver, you can walk away.
Book a call to find out more about MaxContact's Performance Promise.
Trusted by many
WhatsApp Business
questions, answered.
Get clarity on how MaxContact manages WhatsApp Business conversations, from setup and message templates to security, compliance, and integration with your systems.
Agent Wrap-Up Summary generates structured, CRM-ready notes automatically at the point of wrap, using the transcript and interaction data from the call your agent just handled. Agents review, edit,and save - without manual note-taking. Notes remain in Contact Hub as part of the interaction record, even if Conversation Analytics is later disabled .Available June 2026.
AI Call Scoring applies your existing QA scorecards to individual interactions using transcript evidence - cutting manual review time from 30 minutes to approximately five, with consistent and defensible scoring. It uses the same structured scorecards you’ve already configured in Conversation Analytics, not a proprietary AI score. AI Call Scoring is available from May 2026.
Enhanced Omnichannel
When digital and voice channels operate independently, teams lose context. Enhanced Omnichannel focuses on breaking down the separation between channels, so actions taken in one place can influence outcomes everywhere else. This improves routing decisions, reduces duplicated effort, and gives agents a clearer view of the full customer journey.
The work centres on unifying new and existing capabilities around a single omnichannel architecture, with workflow and AI at the core. Voice and digital interactions are no longer treated in isolation - dispositions, attempt counts and outcomes can be shared across channels, and agents can handle digital and outbound voice concurrently.
Digital Interaction Routing and Response
Digital interactions often wait in queues before anyone knows what they’re about - leading to slow responses and unnecessary hand-offs. Digital Interaction Routing and Response helps teams evaluate digital contacts as soon as they arrive, improving speed, accuracy and customer experience.
Simple queries can be resolved immediately, while more complex ones reach the right agent first time. As digital messages arrive - including email, SMS and messaging channels - workflows automatically assess intent. Straightforward enquiries can be handled with automated AI responses, while others are intelligently routed into the most appropriate queue based on context and need.
This reduces handling time, prevents mis-routing, and brings the same intelligence to digital channels that teams expect from voice.
Real-Time Agent Assist
Post-call feedback comes too late to change outcomes. Real-time AI assistance helps agents do the right thing in the moment, improving accuracy, confidence and compliance. Handling time drops and customer experience improves - especially in complex or regulated scenarios. The feature surfaces live guidance, disclosures, next-best actions and knowledge based on real-time intent and context.
Cross-Channel AI Agents
Customers don’t always stick to one channel - and automation that only works in silos quickly breaks down. Cross-Channel AI Agents extend AI handling beyond voice and web chat, helping teams engage consistently across SMS, WhatsApp, Meta and email, even when conversations are asynchronous. This reduces missed messages, improves response times, and ensures customers get a coherent experience wherever they continue the conversation.
This capability expands existing AI Agents to operate across digital channels, allowing conversations to pause and resume naturally while maintaining context. AI Agents can handle clearly defined interactions end-to-end where appropriate, or pass conversations to humans with full history when needed, ensuring continuity across voice and digital touchpoints.
Ready to meet customers on their favourite messaging app?
See how MaxContact's WhatsApp Business solution drives engagement and reduces contact centre costs.




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