Connect with customers on WHATSAPP


Handle WhatsApp business conversations alongside phone, email, and chat. Send secure messages, automate replies, and provide the instant service customers expect.

WHATSAPP FOR BUSINESS

Meet customers where 80% of adults prefer to message

WhatsApp is convenient, trusted, and encrypted. Give customers a secure channel to reach you, share documents, and get instant responses without picking up the phone or waiting on hold.

One view of every customer

Send timely notifications customers actually read

Trigger WhatsApp messages for payment reminders, delivery updates, or appointment confirmations. Template-based notifications ensure compliance whilst giving customers the information they need.

WHATSAPP management

SIMPLE TO USE


POWERFUL YOU NEED IT

From simple two-way messaging to sophisticated automated notification workflows, our WhatsApp Business solution scales with your customer engagement needs.

Simple integration

Integration with 
IT systems

MaxContact's WhatsApp Business integration connects with your CRM, payment providers, and customer databases. Trigger automated messages and access customer data to personalise every conversation.

Increase your contact centre performance - Guaranteed

We're so confident in our platform that we guarantee measurable performance improvements. If we don't deliver, you can walk away.

Book a call to find out more about MaxContact's Performance Promise.

Trusted by many

REVIEW

“We outlined what we needed to performance manage, and MaxContact delivered the insights that help us monitor our service and spot areas for improvements across our team.”

REVIEW

"Handling over 2,000 daily calls while providing an enhanced customer experience through intelligent automation and skilled team focus."

REVIEW

"Ultimately, the platform represents another symptomatic diagnostic tool to be used by clinicians to deliver the best possible care"

Roi
40%
Increase in customer talk time
Roi
28%
AI agent conversation resolution rate
Roi
2x
Increase in conversations assessed at Honey

WhatsApp Business

questions, answered.

Get clarity on how MaxContact manages WhatsApp Business conversations, from setup and message templates to security, compliance, and integration with your systems.

Can we build different contact strategies for different customer segments?

Yes. MaxContact allows you to create segment-specific contact strategies with custom prioritisation, routing rules, channel preferences, and timing logic. Deliver personalised contact experiences at scale whilst maintaining operational efficiency and compliance.

Does MaxContact work for both B2C and B2B contact strategies?

Absolutely. MaxContact supports complex contact strategies across both B2C and B2B operations. Whether you're managing high-volume consumer campaigns or targeted enterprise outreach, our platform adapts to your specific contact strategy requirements whilst maintaining consistent execution.

Can we test different contact strategies before full rollout?

Yes. MaxContact supports A/B testing within campaigns, allowing you to test different contact timings, prioritisation rules, and channel approaches. Analytics show which strategies perform best, enabling data-backed decisions before scaling successful approaches across your entire operation.

How does MaxContact eliminate cherry-picking behaviour?

MaxContact's intelligent routing and prioritisation ensures every lead gets contacted systematically based on conversion potential—not agent preference. Skills-based routing matches customers with the best-suited agent automatically, whilst managers gain visibility into contact patterns and can enforce consistent execution across the team.

What is a contact strategy and why does it matter?

A contact strategy is a systematic approach to customer outreach that defines who to contact, when, how, and through which channel. It matters because businesses with strategic contact approaches consistently outperform those relying on ad-hoc activity or individual agent intuition. MaxContact helps you build, execute, and optimise contact strategies that deliver repeatable results.

Can customers make payments outside business hours?

Yes. Our automated payment IVR operates 24/7, allowing customers to self-serve and make payments at any time. This reduces missed payments, improves cash flow, and decreases the burden on your agents.

Ready to meet customers on their favourite messaging app?

See how MaxContact's WhatsApp Business solution drives engagement and reduces contact centre costs.