Connect with customers on WHATSAPP


Handle WhatsApp business conversations alongside phone, email, and chat. Send secure messages, automate replies, and provide the instant service customers expect.

WHATSAPP FOR BUSINESS

Meet customers where 80% of adults prefer to message

WhatsApp is convenient, trusted, and encrypted. Give customers a secure channel to reach you, share documents, and get instant responses without picking up the phone or waiting on hold.

One view of every customer

Send timely notifications customers actually read

Trigger WhatsApp messages for payment reminders, delivery updates, or appointment confirmations. Template-based notifications ensure compliance whilst giving customers the information they need.

WHATSAPP management

SIMPLE TO USE


POWERFUL YOU NEED IT

From simple two-way messaging to sophisticated automated notification workflows, our WhatsApp Business solution scales with your customer engagement needs.

Simple integration

Integration with 
IT systems

MaxContact's WhatsApp Business integration connects with your CRM, payment providers, and customer databases. Trigger automated messages and access customer data to personalise every conversation.

Increase your contact centre performance - Guaranteed

We're so confident in our platform that we guarantee measurable performance improvements. If we don't deliver, you can walk away.

Book a call to find out more about MaxContact's Performance Promise.

Trusted by many

REVIEW

“We outlined what we needed to performance manage, and MaxContact delivered the insights that help us monitor our service and spot areas for improvements across our team.”

REVIEW

"Handling over 2,000 daily calls while providing an enhanced customer experience through intelligent automation and skilled team focus."

REVIEW

"Ultimately, the platform represents another symptomatic diagnostic tool to be used by clinicians to deliver the best possible care"

Roi
40%
Increase in customer talk time
Roi
28%
AI agent conversation resolution rate
Roi
2x
Increase in conversations assessed at Honey

WhatsApp Business

questions, answered.

Get clarity on how MaxContact manages WhatsApp Business conversations, from setup and message templates to security, compliance, and integration with your systems.

Better Ways to Surface Insight Leaders Can Act On

New Look Dashboards (Discovery)

Leaders often struggle to turn dashboards into decisions, spending too much time interpreting data instead of acting on it. New Look Dashboards is focused on exploring how insight can be made clearer, more intuitive and easier to navigate, so performance issues and trends are easier to spot without deep analysis. The goal is to reduce cognitive load and make every day insight more usable for operational decision-making.

This initiative is currently in discovery and design, testing different approaches to layout, visualisation and interaction to understand what genuinely helps users find and act on insight faster. Learning from this work will inform future dashboard improvements, ensuring any changes are grounded in real user needs and measurable value.

Make Dashboards Easier to Find, Share & Manage

Enhanced Dashboard Management

 

When dashboards are hard to publish, share or find, insight gets buried and teams lose confidence in what they’re seeing. Enhanced Dashboard Management simplifies how dashboards are published, accessed and organised, so leaders can focus on using insight - not managing software. Teams spend less time duplicating dashboards or working around permissions, and more time acting on a single, trusted view of performance.

This update removes the dependency on permission groups as a workaround for dashboard sharing, allowing dashboards to be published directly to one or many permission groups with clear access control. It also eliminates the artificial split between dashboards and wallboards, reducing duplication and confusion. New navigation and folder-based organisation make dashboards easier to find, manage and maintain day to day - aligned to user expectations and the platform’s long-term permissions model.

Improved Insight Accuracy in Conversation Analytics - Available in Real Time

Stereo Call Recording

Clear, accurate insight loses some of its value when it arrives too late. Real-time stereo recording and transcription removes the current delay between a conversation ending and insight appearing, giving teams immediate visibility into what’s happening now.

Leaders can spot compliance risks, performance issues and emerging trends as they happen, while coaching and decision-making become faster and more confident. By separating speaker lines and transcribing conversations in real time, this capability improves analytics accuracy and introduces call etiquette metrics - and provides the foundation for real-time analytics and AI-driven features planned across Q2 and into 2026.

Can we build different contact strategies for different customer segments?

Yes. MaxContact allows you to create segment-specific contact strategies with custom prioritisation, routing rules, channel preferences, and timing logic. Deliver personalised contact experiences at scale whilst maintaining operational efficiency and compliance.

Does MaxContact work for both B2C and B2B contact strategies?

Absolutely. MaxContact supports complex contact strategies across both B2C and B2B operations. Whether you're managing high-volume consumer campaigns or targeted enterprise outreach, our platform adapts to your specific contact strategy requirements whilst maintaining consistent execution.

Can we test different contact strategies before full rollout?

Yes. MaxContact supports A/B testing within campaigns, allowing you to test different contact timings, prioritisation rules, and channel approaches. Analytics show which strategies perform best, enabling data-backed decisions before scaling successful approaches across your entire operation.

Ready to meet customers on their favourite messaging app?

See how MaxContact's WhatsApp Business solution drives engagement and reduces contact centre costs.