Connect with customers on WHATSAPP


Handle WhatsApp business conversations alongside phone, email, and chat. Send secure messages, automate replies, and provide the instant service customers expect.

WHATSAPP FOR BUSINESS

Meet customers where 80% of adults prefer to message

WhatsApp is convenient, trusted, and encrypted. Give customers a secure channel to reach you, share documents, and get instant responses without picking up the phone or waiting on hold.

One view of every customer

Send timely notifications customers actually read

Trigger WhatsApp messages for payment reminders, delivery updates, or appointment confirmations. Template-based notifications ensure compliance whilst giving customers the information they need.

WHATSAPP management

SIMPLE TO USE


POWERFUL YOU NEED IT

From simple two-way messaging to sophisticated automated notification workflows, our WhatsApp Business solution scales with your customer engagement needs.

Simple integration

Integration with 
IT systems

MaxContact's WhatsApp Business integration connects with your CRM, payment providers, and customer databases. Trigger automated messages and access customer data to personalise every conversation.

Increase your contact centre performance - Guaranteed

We're so confident in our platform that we guarantee measurable performance improvements. If we don't deliver, you can walk away.

Book a call to find out more about MaxContact's Performance Promise.

Trusted by many

REVIEW

“We outlined what we needed to performance manage, and MaxContact delivered the insights that help us monitor our service and spot areas for improvements across our team.”

REVIEW

"Handling over 2,000 daily calls while providing an enhanced customer experience through intelligent automation and skilled team focus."

REVIEW

"Ultimately, the platform represents another symptomatic diagnostic tool to be used by clinicians to deliver the best possible care"

Roi
40%
Increase in customer talk time
Roi
28%
AI agent conversation resolution rate
Roi
2x
Increase in conversations assessed at Honey

WhatsApp Business

questions, answered.

Get clarity on how MaxContact manages WhatsApp Business conversations, from setup and message templates to security, compliance, and integration with your systems.

Remove Channel Boundaries and Treat Every Interaction as One Journey

Enhanced Omnichannel

When digital and voice channels operate independently, teams lose context. Enhanced Omnichannel focuses on breaking down the separation between channels, so actions taken in one place can influence outcomes everywhere else. This improves routing decisions, reduces duplicated effort, and gives agents a clearer view of the full customer journey.

The work centres on unifying new and existing capabilities around a single omnichannel architecture, with workflow and AI at the core. Voice and digital interactions are no longer treated in isolation - dispositions, attempt counts and outcomes can be shared across channels, and agents can handle digital and outbound voice concurrently.

Route Digital Interactions to the Right Outcome First Time

Digital Interaction Routing and Response

Digital interactions often wait in queues before anyone knows what they’re about - leading to slow responses and unnecessary hand-offs. Digital Interaction Routing and Response helps teams evaluate digital contacts as soon as they arrive, improving speed, accuracy and customer experience.

Simple queries can be resolved immediately, while more complex ones reach the right agent first time. As digital messages arrive - including email, SMS and messaging channels - workflows automatically assess intent. Straightforward enquiries can be handled with automated AI responses, while others are intelligently routed into the most appropriate queue based on context and need.

This reduces handling time, prevents mis-routing, and brings the same intelligence to digital channels that teams expect from voice.

Support Agents While the Conversation Is Happening

Real-Time Agent Assist

Post-call feedback comes too late to change outcomes. Real-time AI assistance helps agents do the right thing in the moment, improving accuracy, confidence and compliance. Handling time drops and customer experience improves - especially in complex or regulated scenarios. The feature surfaces live guidance, disclosures, next-best actions and knowledge based on real-time intent and context.

Extend Automation Across Every Digital Channel Customers Use

Cross-Channel AI Agents

Customers don’t always stick to one channel - and automation that only works in silos quickly breaks down. Cross-Channel AI Agents extend AI handling beyond voice and web chat, helping teams engage consistently across SMS, WhatsApp, Meta and email, even when conversations are asynchronous. This reduces missed messages, improves response times, and ensures customers get a coherent experience wherever they continue the conversation.

This capability expands existing AI Agents to operate across digital channels, allowing conversations to pause and resume naturally while maintaining context. AI Agents can handle clearly defined interactions end-to-end where appropriate, or pass conversations to humans with full history when needed, ensuring continuity across voice and digital touchpoints.

Better Ways to Surface Insight Leaders Can Act On

New Look Dashboards (Discovery)

Leaders often struggle to turn dashboards into decisions, spending too much time interpreting data instead of acting on it. New Look Dashboards is focused on exploring how insight can be made clearer, more intuitive and easier to navigate, so performance issues and trends are easier to spot without deep analysis. The goal is to reduce cognitive load and make every day insight more usable for operational decision-making.

This initiative is currently in discovery and design, testing different approaches to layout, visualisation and interaction to understand what genuinely helps users find and act on insight faster. This work will inform future dashboard improvements, ensuring any changes are grounded in real user needs and measurable value.

Make Dashboards Easier to Find, Share & Manage

Enhanced Dashboard Management

 

When dashboards are hard to publish, share or find, insight gets buried and teams lose confidence in what they’re seeing. Enhanced Dashboard Management simplifies how dashboards are published, accessed and organised, so leaders can focus on using insight - not managing software. Teams spend less time duplicating dashboards or working around permissions, and more time acting on a single, trusted view of performance.

This update removes the dependency on permission groups as a workaround for dashboard sharing, allowing dashboards to be published directly to one or many permission groups with clear access control. It also eliminates the artificial split between dashboards and wallboards, reducing duplication and confusion. New navigation and folder-based organisation make dashboards easier to find, manage and maintain day to day - aligned to user expectations and the platform’s long-term permissions model.

Ready to meet customers on their favourite messaging app?

See how MaxContact's WhatsApp Business solution drives engagement and reduces contact centre costs.