Turn Facebook messages into real business conversations ‍

New Look Dashboards (Discovery)

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Leaders often struggle to turn dashboards into decisions, spending too much time interpreting data instead of acting on it. New Look Dashboards is focused on exploring how insight can be made clearer, more intuitive and easier to navigate, so performance issues and trends are easier to spot without deep analysis. The goal is to reduce cognitive load and make every day insight more usable for operational decision-making.

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This initiative is currently in discovery and design, testing different approaches to layout, visualisation and interaction to understand what genuinely helps users find and act on insight faster. Learning from this work will inform future dashboard improvements, ensuring any changes are grounded in real user needs and measurable value.

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Enhanced Dashboard Management

When dashboards are hard to publish, share or find, insight gets buried and teams lose confidence in what they’re seeing. Enhanced Dashboard Management simplifies how dashboards are published, accessed and organised, so leaders can focus on using insight - not managing software. Teams spend less time duplicating dashboards or working around permissions, and more time acting on a single, trusted view of performance.

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This update removes the dependency on permission groups as a workaround for dashboard sharing, allowing dashboards to be published directly to one or many permission groups with clear access control. It also eliminates the artificial split between dashboards and wallboards, reducing duplication and confusion. New navigation and folder-based organisation make dashboards easier to find, manage and maintain day to day - aligned to user expectations and the platform’s long-term permissions model.

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Stereo Call Recording

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Clear, accurate insight loses some of its value when it arrives too late. Real-time stereo recording and transcription removes the current delay between a conversation ending and insight appearing, giving teams immediate visibility into what’s happening now.

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Leaders can spot compliance risks, performance issues and emerging trends as they happen, while coaching and decision-making become faster and more confident. By separating speaker lines and transcribing conversations in real time, this capability improves analytics accuracy and introduces call etiquette metrics - and provides the foundation for real-time analytics and AI-driven features planned across Q2 and into 2026.

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Yes. MaxContact allows you to create segment-specific contact strategies with custom prioritisation, routing rules, channel preferences, and timing logic. Deliver personalised contact experiences at scale whilst maintaining operational efficiency and compliance.

Absolutely. MaxContact supports complex contact strategies across both B2C and B2B operations. Whether you're managing high-volume consumer campaigns or targeted enterprise outreach, our platform adapts to your specific contact strategy requirements whilst maintaining consistent execution.

Yes. MaxContact supports A/B testing within campaigns, allowing you to test different contact timings, prioritisation rules, and channel approaches. Analytics show which strategies perform best, enabling data-backed decisions before scaling successful approaches across your entire operation.