Turn Facebook messages into real business conversations

Handle Facebook Messenger enquiries in your contact centre alongside phone, email, and chat. Route messages intelligently, track SLAs, and deliver consistent service.

FACEBOOK MESSENGER

Meet customers on their preferred platform

Over 1.3 billion people use Facebook Messenger monthly. Respond to customer enquiries where they already spend their time, without forcing them to pick up the phone or send an email.

One view of every customer

Manage all social messages in one platform

Bring Facebook private messages into MaxContact alongside WhatsApp, SMS, email, and phone calls. Your agents handle every channel from one interface with complete conversation history.

FACEBOOK management

SIMPLE TO USE


POWERFUL WHEN YOU NEED IT

From basic Facebook message handling to sophisticated social media workflows, our Messenger solution scales with your business and customer demands.

Simple integration

Integration with 
IT systems

MaxContact's Facebook Messenger integration connects with your CRM and customer databases. Link conversations to customer records automatically and access data to personalise responses.

Increase your contact centre performance - Guaranteed

We're so confident in our platform that we guarantee measurable performance improvements. If we don't deliver, you can walk away.

Book a call to find out more about MaxContact's Performance Promise.

Trusted by many

REVIEW

“We outlined what we needed to performance manage, and MaxContact delivered the insights that help us monitor our service and spot areas for improvements across our team.”

REVIEW

"Handling over 2,000 daily calls while providing an enhanced customer experience through intelligent automation and skilled team focus."

REVIEW

"Ultimately, the platform represents another symptomatic diagnostic tool to be used by clinicians to deliver the best possible care"

Roi
40%
Increase in customer talk time
Roi
28%
AI agent conversation resolution rate
Roi
2x
Increase in conversations assessed at Honey

facebook messenger questions, answered.

Get clarity on how MaxContact manages Facebook Messenger conversations within your contact centre, from setup and routing to compliance and performance tracking.

How does Agent Wrap-Up Summary work?

Agent Wrap-Up Summary generates structured, CRM-ready notes automatically at the point of wrap, using the transcript and interaction data from the call your agent just handled. Agents review, edit,and save - without manual note-taking. Notes remain in Contact Hub as part of the interaction record, even if Conversation Analytics is later disabled .Available June 2026.

What is AI Call Scoring and when is it available?

AI Call Scoring applies your existing QA scorecards to individual interactions using transcript evidence - cutting manual review time from 30 minutes to approximately five, with consistent and defensible scoring. It uses the same structured scorecards you’ve already configured in Conversation Analytics, not a proprietary AI score. AI Call Scoring is available from May 2026.

Remove Channel Boundaries and Treat Every Interaction as One Journey

Enhanced Omnichannel

When digital and voice channels operate independently, teams lose context. Enhanced Omnichannel focuses on breaking down the separation between channels, so actions taken in one place can influence outcomes everywhere else. This improves routing decisions, reduces duplicated effort, and gives agents a clearer view of the full customer journey.

The work centres on unifying new and existing capabilities around a single omnichannel architecture, with workflow and AI at the core. Voice and digital interactions are no longer treated in isolation - dispositions, attempt counts and outcomes can be shared across channels, and agents can handle digital and outbound voice concurrently.

Route Digital Interactions to the Right Outcome First Time

Digital Interaction Routing and Response

Digital interactions often wait in queues before anyone knows what they’re about - leading to slow responses and unnecessary hand-offs. Digital Interaction Routing and Response helps teams evaluate digital contacts as soon as they arrive, improving speed, accuracy and customer experience.

Simple queries can be resolved immediately, while more complex ones reach the right agent first time. As digital messages arrive - including email, SMS and messaging channels - workflows automatically assess intent. Straightforward enquiries can be handled with automated AI responses, while others are intelligently routed into the most appropriate queue based on context and need.

This reduces handling time, prevents mis-routing, and brings the same intelligence to digital channels that teams expect from voice.

Support Agents While the Conversation Is Happening

Real-Time Agent Assist

Post-call feedback comes too late to change outcomes. Real-time AI assistance helps agents do the right thing in the moment, improving accuracy, confidence and compliance. Handling time drops and customer experience improves - especially in complex or regulated scenarios. The feature surfaces live guidance, disclosures, next-best actions and knowledge based on real-time intent and context.

Extend Automation Across Every Digital Channel Customers Use

Cross-Channel AI Agents

Customers don’t always stick to one channel - and automation that only works in silos quickly breaks down. Cross-Channel AI Agents extend AI handling beyond voice and web chat, helping teams engage consistently across SMS, WhatsApp, Meta and email, even when conversations are asynchronous. This reduces missed messages, improves response times, and ensures customers get a coherent experience wherever they continue the conversation.

This capability expands existing AI Agents to operate across digital channels, allowing conversations to pause and resume naturally while maintaining context. AI Agents can handle clearly defined interactions end-to-end where appropriate, or pass conversations to humans with full history when needed, ensuring continuity across voice and digital touchpoints.

Ready to bring Facebook Messenger into your contact centre?

See how MaxContact helps you manage social media enquiries alongside every other channel.