The Challenge: Are Connect Rates Under Pressure?

Outbound contact teams are facing a new reality. The calls that used to connect are now being intercepted - not by answerphones, but by AI.

According to our latest research, 42.8% is the average connect rate for UK contact centres, with 38% of respondents reporting connect rates between 40-59% [Source: MaxContact KPI Benchmark Report 2025-26].

These numbers tell only part of the story. Behind them lies a fundamental shift in how customers interact with incoming calls, and outbound teams need to understand what's happening - and more importantly, how to adapt.

 

What Is AI Call Screening?

AI call screening is smartphone technology that uses avirtual assistant to answer calls from unknown numbers. When an incoming call arrives, the AI asks the caller for their name and purpose, then transcribes the response in real-time on the user's screen. The user can then decide whether to answer, decline, send a text reply, or report the call as junk.

How It Works for End Users

  • iOS Devices: When a call from an unknown number arrives, users see a "Screen Call" option. Tapping it triggers an automated voice that asks the caller for their name and reason for calling. The user doesn't hear the audio initially - instead, they see a live, on-screen transcript of the caller's response. Based on this transcript, they can accept, decline, reply via text, or report as junk. Users can configure their iPhone settings to automatically screen all unknown callers, send them directly to voicemail, or allow calls toring through normally. If they've spoken to that number before or have it saved, the call isn't classified as unknown and by passes.
  • On Android (Google Pixel) Devices: Users can manually tap a "Screen call" button or set the feature to automatically screen calls from spam, first-time callers, or all unknown numbers. When automatic screening is enabled, the phone may not even ring - a transcript of the screened call appears later in the call history. The Google Assistant informs the caller they're using a screening service, asks for their name and purpose,and can even ask clarifying questions like "Is it urgent?" on the user's behalf.

 

The Impact on Outbound Contact Strategies

Research on our customer base shows that currently, less than 0.37% of outbound calls are hitting iOS call screening services. While this figure suggests relatively low adoption now, industry analysts expect it to compound over time as the technology becomes embedded in everyday life.

Answer Machine to Call Screen Detection.

MaxContact use Answering Machine Detection (AMD) technology to identify when calls reach voicemail. AMD often identifies AI call screening as a standard answering machine.

When using automated dialling modes - predictive orprogressive dialling with AMD enabled - calls are flagged as "Answer Machine" and routed to the IVR plan for answering machines. If a contact answers the call while the IVR message is playing, they won't be connected to an agent. Instead, they'll see a transcript on their phone showing who called, as stated in the recorded message.

While AMD technology catches many screened calls, it isn't foolproof - a number of these calls may still get through to agents. If answer machine detection isn't enabled, agents will be connected to AI call screening when activated.

What This Means for Your Connect Rates

AI screening tools are acting as gatekeepers, allowing customers to decide whether calls are worth their time. For outbound teams, this might mean:

  • Reduced agent connection rates – More calls being intercepted before reaching the intended person
  • Wasted agent time – Agents speaking to AI screening services instead of real customers
  • Missed opportunities – Prospects receiving incomplete messages or no context about why you're calling
  • Brand perception risks – Silence, dropped calls, or robotic IVR messages creating negative first impressions

According to our benchmark data, the average contact rate (percentage of connected calls that reach the intended person) is 43.2%,with 39% of respondents reporting rates between 40-59%. As AI call screening adoption grows, maintaining these rates will require strategic adaptation.

 

MaxContact's Solution

At MaxContact, we're tackling AI call screening head-on with a comprehensive approach that combines smart automation with agent training. Our strategy ensures you maintain connect rates while delivering consistent, professional brand experiences.

The Automated Strategy

(When AMD Detects the Screener)

For calls that are correctly identified as answering machines by the system, MaxContact enables you to:

Use IVR Routing for Answering Machines Set upspecific IVR routing that plays when the system detects an answering machine. Your IVR should deliver a clear, purposeful message that explains who iscalling, why, and how to get back in touch.

This approach ensures that even when your call hits AIscreening, the person receives a complete, professional message they can reviewin their call transcript. It's transparent, compliant, and positions your brandas respectful of their time.

The Agent-Led Strategy

(When Screened Calls Reach Agents)

For calls that AMD doesn't catch - or if you don't use AMD - MaxContact recommends training agents to recognise and respond effectively:

Train Agents to Identify AI Screening Agents must be trained to recognise the distinct voice of an AI screening assistant, which sounds different from a genuine customer.

Deliver Personalised, Concise Messages When an agent identifies an AI screener, they shouldn't hang up. Instead, they should respond clearly and concisely with a personalised message. For example: "Hi, thisis Sarah from MaxContact. I'm calling for John regarding the information he requested on our website." If the person doesn't pick up, agents should leave details on how to get back in contact.

This gives the person screening the call the clear, concise information they need to decide to accept it.

 

How MaxContact's Platform Supports Your Outbound Strategy

MaxContact provides the tools you need to implement theabove strategies effectively:

Intelligent Dialling with AMD

Our automated dialling technology (predictive and progressive modes) includes industry-leading Answer Machine Detection. When AMD identifies a screened call, it's automatically routed to your configured IVR plan, ensuring consistent messaging.

Flexible IVR Routing

MaxContact's IVR capabilities let you create specific routing plans for answering machines. You can craft messages that clearly identify your organisation, explain the reason for calling, and provide callback information - all essential for making a positive impression when calls are screened.

Agent Coaching

Our Conversation Analytics features help management identify AI screening and uncover the openers that work best. Train agents on delivering clear, concise messages that maximise the chances of prospects accepting the call.

Comprehensive Reporting

Track how often your calls are hitting answering machines (including AI screening), monitor connect rates and measure the effectiveness of your strategies with MaxContact's reporting suite.

 

Best Practices: Adapting Your Contact Strategy Today

AI Call Screening is here, here's how to optimise your outbound strategy now:

1. Audit Your IVR Messages

Review the messages played when AMD detects an answering machine. Ensure they clearly state:

  • Who you are (company name, agent name if possible)
  • Why you're calling (the value proposition or reason)
  • How to get back in touch (phone number, website, email)

Keep messages concise—under 30 seconds—and professional.

2. Train Your Agents

Conduct training sessions where agents learn to:

  • Recognise the sound and cadence of AI screening assistants
  • Deliver clear, personalised responses when they identify screening
  • Leave complete information if the person doesn't pick up

Role-playing exercises can be particularly effective here.

3. Leverage Branded Caller ID

Consider using branded caller ID services that display your company name on incoming calls. This transparency increases the likelihood that prospects will answer or trust the call even when screened.

4. Optimise Contact Timing

Use MaxContact's intelligent targeting to call prospects attimes they're more likely to answer. Our platform allows you to build lists with differing contact windows, reducing the chances of hitting screening technology.

5. Embrace Omnichannel

Don't rely solely on voice. Use MaxContact's omnichannel capabilities to follow up via SMS, WhatsApp, email, or web chat when calls don't connect. Multi-channel strategies significantly improve overall contactrates.

6. Monitor and Measure

Track your connect rates, contact rates, and conversion rates over time. Use MaxContact's reporting suite to identify trends and measure the impact of your AI call screening strategies.

 

The Bottom Line: Stay Ahead of the Curve

AI call screening isn't going away—if anything, adoption will accelerate. But with the right strategy and technology, your outbound teams can not only maintain performance but improve it.

MaxContact's approach—combining intelligent automation with agent training—gives you the tools to adapt now.

Remember: Successful teams will adapt to AI call screening with transparency, branded caller IDs, and pre-call context, working with AI to increase responsiveness and to maximise every opportunity.

 

Ready to Future-Proof Your Contact Strategy?

If you're concerned about how AI call screening is affecting your connect rates get in touch with MaxContact today.

Our team of contact centre experts can audit your current strategy, identify opportunities for improvement, and show you how our platformhelps you stay ahead of emerging technologies.

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