We have recently announced growth plans to more than double in size in the next three years after receiving significant private equity investment and appointing our first non-executive chairman.

We’re excited to be working with specialist Software as a Service (SaaS) growth partner FPE Capital in order to accelerate our product development roadmap and further invest in our support and service teams. In the longer term, we believe that FPE’s investment and support will drive a quadrupling of our client base by 2025.

We have also appointed Lars Pedersen as chairman of the board to oversee our ambitious growth plans. Lars has a wide range of experience leading high growth businesses in the technology sector, as both a chairman and CEO.

All this comes after a year of notable success for us, where we grew 30% despite the COVID-19 pandemic. And, that’s because of our advanced, cloud-native contact centre software which helped clients smoothly transition customer service teams and contact centres to home working during lockdown.

MaxContact CEO Ben Booth said: “Cloud has really proved its value in the contact centre space during lockdown, by improving efficiency and security and allowing a smooth transition to remote working. This investment – and the support of FPE and a SaaS specialist like Lars – will help us develop new features and functionality, and further improve our service and support, which is already among the best in the sector.”

“Remote and hybrid working isn’t going anywhere and, as a result, more and more companies will need to move their contact centre solutions to the cloud to guarantee data security and empower organisational agility,” Ben added. “Service is a real differentiator in this industry, and we’ve already invested heavily in our people, adding 35 new employees in the last six months. That growth will continue.”

David Barbour, managing partner at FPE, said: “The case for brands to improve their customers’ experience and scale their operations by moving to a cloud-native solution such as MaxContact’s is proven. We are delighted to be supporting Ben and the management team in capitalising on that trend in the coming years.”

If you didn’t already know, MaxContact is a feature-rich and cost-effective contact centre solution built by a team of contact centre experts. The platform is a highly reliable and secure cloud-based software that integrates with existing services like CRM, billing and bespoke industry applications, and supports seamless omnichannel communication across voice, email, SMS and social.

If you’d like to find out how MaxContact can help your business benefit from a cloud-based contact centre, call us on 0333 305 3140 or email info@maxcontact.com.