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MaxContact Welcomes Telecoms Sales Expert Howard Watson as Sales Director

Fuelling Growth and Opportunity: MaxContact’s New Sales Director, Howard Watson, and Enterprise & Strategic Partner Director, Richard Coward, Set the Course for Sales Success 

Manchester, UK – 14th September 2023MaxContact, a leading UK-based customer engagement software provider, is pleased to announce the appointment of Howard Watson as its new Sales Director, having recently held a sales leadership role at CCaaS provider, Puzzel. Previous Sales Director, Richard Coward, transitions to Enterprise and Strategic Partner Director. 

Howard Watson brings nearly 30 years of sales experience, including over two decades in the UCaaS (Unified Communications as a Service) and CCaaS (Contact Centre as a Service) industries. During his career, Howard has successfully managed various sales functions, including direct sales, partner sales, and territories. Previous achievements include growing a team’s Annual Recurring Revenue (ARR) from £500k to £30 million. 

Ben Booth, CEO of MaxContact, expressed his enthusiasm for Howard’s appointment, stating, “Howard joins the business with great experience in growing and maturing sales functions. He has a proven track record that will open new avenues for us in the future. Importantly, Howard shares our vision for the business and aligns with our core value of a people-first approach.” 

Richard Coward, who previously held the role of Sales Director at MaxContact, will become the Enterprise and Strategic Partner Director. In this new role, Richard will identify partners worldwide who align with MaxContact’s mission and values, aiming to create mutually beneficial relationships that enhance revenue streams and drive innovation in MaxContact’s solutions.

MaxContact Welcomes Telecoms Sales Expert Howard Watson as Sales Director

Richard shared his thoughts on the changes, saying, “Howard will bring a wealth of experience from his previous roles in our industry, helping us to accelerate our business growth. I am excited to work with him during this next chapter of our company’s evolution.” 

As Sales Director, Howard’s responsibilities will encompass managing the Account Management and Business Development teams. His role will revolve around fostering the growth-centric culture within MaxContact, identifying potential new verticals, and collaborating with the leadership team to formulate successful go-to-market strategies that improve the customer journey. 

Howard commented on his new role, saying, “My mission is to foster sustainable growth for MaxContact by working in close partnership with new and existing clients, building upon the exceptional work our team has already accomplished. With our CSAT rating at an impressive 97%, our commitment to customer satisfaction is unwavering. I’m excited to work with the teams in place and bring in talented individuals to contribute further to MaxContact’s growth.” 

With Howard Watson’s appointment and Richard Coward’s new role, alongside recently announced funding, MaxContact is poised to continue its impressive growth trajectory and meet the evolving needs of its customers and partners.  

About MaxContact 

MaxContact is a customer engagement technology company with a difference. It was founded in 2015 by a group of contact centre professionals who had become frustrated with providers that over promised and under delivered on features, support and resilience. It’s now one of the fastest growing contact centre software specialists in the UK. MaxContact has been ranked one of the top 50 fastest growing technology companies in the North by the Northern Tech Awards consecutively from 2021-2023 and in 2022 received the IT Vendor of the Year Award from BCS, The Chartered Institute for IT, and Computing Magazine. 

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For further information or media enquiries, please reach out to the MaxContact team at

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