Spokn AI

AI Speech Analytics to understand the 'why' behind every call

Use Cases

Achieve goals and targets, whatever your team’s priorities

- Debt Resolution

- Customer Service

- Sales

- Customer Experience

- Support

- Employee Experience

On-demand Demo

Find out how MaxContact helps businesses like yours.


We keep you in control across your whole contact centre ecosystem.

- Getting started

- Integrations

- Business Continuity

- Work from anywhere

- Security & Compliance

On-Demand Demo

Find out how MaxContact helps businesses like yours.

About Us

Read our story so far and how we do things differently.

Join the Community

A community for leaders to connect and share knowledge to achieve contact centre excellence.

Talk Time Podcast

Listen to the latest insights on Contact Centres and CX.

About us

Our story, ambitions, work and more

We believe that with the combination of the right people and powerful technology we can make a difference. That’s why, everyday, we’re committed to improving the lives of those that interact through engagement platforms.

Our story so far

Our founders Ben Booth and Richard Coward worked together for over ten years at a contact centre solution reseller. They saw organisations become increasingly frustrated with providers that over-promised and under-delivered on features, support and resilience. Determined to enhance the employee and customer experience, MaxContact was formed.

Since then, the business has become one of the fastest growing contact centre specialists in the UK.

Ben Booth & Richard Coward, Founders of MaxContact

Our timeline


Our founders worked together

For ten years our founders sold, supported and built add-ons for third party on-premise contact center systems.


Frustration led to innovation

Knowing the solutions on the market, the lack of freedom and poor functionality led us to build our own solutions. Four years later, a lot of time, money, blood, sweat and tears, we launch MaxContact.


First 1,000 agents

Largest install 120 Seats
30 Clients
1,100 Agents
15 Staff


BSI ISO 27001

Largest install 250 Seats
45 Clients
2,300 Agents
25 Staff


Omnichannel added

Largest install 350 Seats
75 Clients
3,200 Agents
35 Staff


Investment and growth

Backed by PE firm
100+ Clients
65 Staff
5,000+ agents


Further funding and development

Secured Natwest investment
130+ Clients
70 Staff

Howard Watson joins MaxContact as Sales Director, Richard Coward transitions to Enterprise and Strategic Partner Director

2024 and beyond

The sky's the limit!

With additional funding secured MaxContact can accelerate further development in AI technology and scale the UK-based team from 70 to over 100 by 2025

Our ambition

We’ve got big dreams, not only for our people and our organisation but for the industry. We know that if we focus on excellent service, creative solutions and ease of delivery we’ll be on the right path to transforming customer engagements and making good things happen.

Ben Booth, CEO MaxContact

Hear from our customers

Commercial insurance services provider, Compare My Insurance, were frustrated by their previous system which meant they weren’t dealing with customers efficiently and were missing out on opportunities. MaxContact’s solution has provided stability and reliability, boosting contact rates and efficiencies.

How we work

The way we work, together and with our clients.

The Evolving Contact Centre Landscape

In a difficult economy, successful contact centres will use insight, technology and agile management to solve problems without undermining performance or stifling growth. Our recent ‘state of the sector’ research found that leaders remain firmly focused on enhancing customer experience, despite cost and workforce challenges. But they also realise that operations have to be more efficient than ever, and that good customer experiences and more streamlined operations are not mutually exclusive. 

Read the report

What we've been up to

14 Sep, 2023

MaxContact Welcomes Telecoms Sales Expert Howard Watson as Sales Director

Fuelling Growth and Opportunity: MaxContact’s New Sales Director, Howard Watson, and Enterprise & Strategic Partner Director, Richard Coward, Set the Course for Sales Success

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23 Aug, 2023

MaxContact Secures Major Investment to Drive Innovation and Propel Growth 

Elevating Customer Experiences: MaxContact’s New Funding Boosts AI-Technology Advancements for Enhanced Customer Interactions.  Manchester-based customer engagement technology provider MaxContact announced it has secured funding to accelerate a new phase of innovation and growth.   MaxContact, which private equity firm FPE Capital has backed since October 2020, has worked to secure additional investment to accelerate further development…

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12 Jul, 2023

MaxContact featured as a top CCaaS vendor for 2023

We are thrilled to share that MaxContact, a leading provider of Contact Centre as a Service (CCaaS) solutions, has been recognised as one of the top CCaaS vendors for 2023 by CX Today. CX Today explains, “Today, customer experience is the most important battleground on which companies can compete. More than anything else, the experiences…

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Meet the team

At MaxContact, our people are our priority. Whether we’re working together on a new development or running a 10k in a lobster suit for charity – teamwork is at the heart of everything we do.

Our leaders

Our accreditations