How MaxContact makes customer engagement easier
Al the features you need for smarter customer engagement
How MaxContact can help you get ahead in your sector
Achieve goals and targets, whatever your team’s priorities
Find out how MaxContact helps businesses like yours.
We keep you in control across your whole contact centre ecosystem.
Read our story so far and how we do things differently.
How MaxContact can help you get ahead in your sector
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Our story, ambitions, work and more
We believe that with the combination of the right people and powerful technology we can make a difference. That’s why, everyday, we’re committed to improving the lives of those that interact through engagement platforms.
Our story so far
Our founders Ben Booth and Richard Coward worked together for over ten years at a contact centre solution reseller. They saw organisations become increasingly frustrated with providers that over-promised and under-delivered on features, support and resilience. Determined to enhance the employee and customer experience, MaxContact was formed.
Since then, the business has become one of the fastest growing contact centre specialists in the UK.
Our timeline
2001-2011
Our founders worked together
For ten years our founders sold, supported and built add-ons for third party on-premise contact center systems.
2011-2015
Frustration led to innovation
Knowing the solutions on the market, the lack of freedom and poor functionality led us to build our own solutions. Four years later, a lot of time, money, blood, sweat and tears, we launch MaxContact.
2016
First 1,000 agents
Largest install 120 Seats
30 Clients
1,100 Agents
15 Staff
2017
BSI ISO 27001
Largest install 250 Seats
45 Clients
2,300 Agents
25 Staff
2018
Omnichannel added
Largest install 350 Seats
75 Clients
3,200 Agents
35 Staff
2021
Investment and growth
Backed by PE firm
100+ Clients
65 Staff
5,000+ agents
Our ambition
We’ve got big dreams, not only for our people and our organisation but for the industry. We know that if we focus on excellent service, creative solutions and ease of delivery we’ll be on the right path to transforming customer engagements and making good things happen.
Ben Booth, CEO MaxContact
How we work
The way we work, together and with our clients.
Accountability
We own our actions. We take responsibility for ourselves and the resulting consequences. We work as a team to support each other and promote a positive, constructive, no-blame culture.
Trust
We rely on each other to be open and honest, and to raise issues promptly. We employ clear communication to empower ourselves and our colleagues. Our clients rely on us to deliver on promises, to exceed their expectations and to have their best interests in mind in all that we do.
Growth
Together we nurture a growth culture, developing both ourselves and our business. We embrace curiosity through new ways of working, technologies and continual learning to maintain our adaptable approach.
Quality
We take pride in the quality of our work and interactions. Quality demands innovation, as we continually strive to improve our offer, the experiences of our clients, and their service users. Improvements can always be made.
Innovation
Innovation, and the challenges that accompany it, are key to the success of our product, our business, our growth as a team and as individuals. Engaging an innovative mindset keeps us vigilant as we strive towards our goals.
Making a difference
Customer-facing teams are the overlooked powerhouse that keeps our lives running smoothly. From helping us with bills to making sure we can all get tickets to our favourite shows, teams up and down the country are meeting our every need. It’s crucial they have the right technology in place to make their jobs easier and to help them provide the best service possible to customers.
Our culture
We’re agile and empower our teams. We push through challenges, breakdown barriers and continue to make great things happen. We’re on an exciting journey and here to make our industry better.
4 Apr, 2022
As the first quarter of 2022 draws to a close, we wanted to take a look back at what has been a memorable few months at MaxContact. Read on to find out about our eye-catching new look, which award we’ve been shortlisted for, our social activities and much more! Our new look Things changed quite…
18 Feb, 2022
Making a difference at MaxContact
Before the pandemic, employees at MaxContact would meet regularly outside of the 9-5, for informal get togethers, team nights out and other social occasions. We also used to support charities together, whether that meant volunteer days or fundraising events. Of course, all that changed a bit during the pandemic. We had virtual quizzes and distanced…
27 Jan, 2021
MaxContact plans to double in size in the next two years
We have recently announced growth plans to more than double in size in the next three years after receiving significant private equity investment and appointing our first non-executive chairman. We’re excited to be working with specialist Software as a Service (SaaS) growth partner FPE Capital in order to accelerate our product development roadmap and further…
Our leaders
Ben Booth
CEO
Richard Coward
Sales Director
Alec Kemp
CFO
Lars Dige Pedersen
Chairman of the Board
Dan Walker
Non-exec Director
Chris Kay
Non-exec Director
Ben Booth
CEO
Ben is the CEO and co-founder of MaxContact. With over 20 years’ experience helping businesses across multiple industries, his experience has helped him consult and guide businesses with their customer engagement strategies.
He co-founded MaxContact after becoming frustrated with existing solution providers who over-promised and under-delivered across features, support and resilience. And, since becoming CEO in 2015, he has led the creation of an innovative and market-leading product suite and have expanded the business to one of the top 50 fastest growing technology companies in the North.
Ben studied Engineering at Manchester University and as an ex-power weightlifter enjoys going to the gym.
LinkedIn – Ben Booth
Richard Coward
Sales Director
Richard is the Sales Director at MaxContact. After studying Business at university, Richard has held multiple positions within the industry. From contact centre advisor to management positions within the RAC and Caudwell Communications. Over the past 15 years, he has been directly engaged with businesses large and small, advising them on the best solutions for their contact centres.
Richard helped found MaxContact and is now responsible for customer success and the commercial growth of the business.
Outside of work, Richard goes to the gym (every weekday morning – without fail!) and is an avid Manchester United season ticket holder.
LinkedIn – Richard Coward
Alec Kemp
CFO
Alec joined MaxContact as a director in 2021, just after funding from FPE, its private equity partner. As CFO, Alec is responsible for the finance function within the business.
Prior to MaxContact he held various positions. After spending 8 years leading Finance and Commercial Operations teams in the Cloud Communications sector, 8 years in Finance roles at TMD Friction and upon graduation from the University of Newcastle-upon-Tyne, spent for 12 years working for PwC in London & Hong Kong.
He is a member of the Institute of Chartered Accountants in England & Wales. Away from work, he enjoys cycling, golf, skiing, travelling and food & drink.
LinkedIn – Alec Kemp
Lars Dige Pedersen
Chairman of the Board
Lars joined MaxContact as Chairman of the Board following FPE’s acquisition.
He is recognised and well-regarded global technology leader with proven success at building high-performance executive teams and leading sophisticated private equity or VC-owned technology organisations. Lars has worked for companies serving Transportation Administration Software, EdTech, Fintech, Wireless, Telecommunications, Offshore, Defence & Security, and Marine Research industry verticals.
LinkedIn – Lars Dige Pedersen
Dan Walker
Non-exec Director
Dan is a Partner and co-founder of FPE Capital, MaxContact’s private equity partner.
Having started his career in leveraged finance (Singer & Friedlander, RBS) providing acquisition funding to the UK mid-market private equity community, his desire to be part of the team delivering the upside, rather than just worrying about the downside, led him to jump the fence into private equity.
Over his career as a lending banker Dan led a large number of transactions across a broad range of B2B sectors. Dan is involved in all aspects of FPE’s activities, including the origination and completion of new investments and portfolio management.
Outside of work, Dan can be found watching or playing sports of all kinds, but golf, cricket and watching (winning) Welsh rugby are his passions.
Chris Kay
Non-exec Director
Chris is an Investment Director at FPE Capital, MaxContact’s private equity partner.
After spending five years advising technology entrepreneurs and UK private equity funds at PwC, Chris jumped at the chance to join FPE’s growing investment team. Chris was excited by the opportunity to partner with management teams with ambitious long term plans.
When not in the office, Chris enjoys spending time with friends and family. He retired from his (amateur!) rugby career in favour of the slightly safer hobbies of cycling and skiing, but remains a long suffering supporter of his hometown club, Sale Sharks.
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