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Make every conversation count

Empower every agent. Improve every outcome. Increase every conversation’s value, with MaxContact’s AI-powered Customer Engagement platform built for commercial impact.

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client stories

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Deploying AI Agents in Debt Collection Playbook

Maximise efficiency whilst preserving the people relationships that drive long-term recovery success.

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  • AI can reduce operational expenses by up to 40%
  • Payment plan acceptance rates between 50-80%
  • 95% AI containment rates

Modern AI doesn’t just automate – it optimises. By analysing payment patterns, communication history, and demographic data, AI systems can predict the optimal time, channel, and approach for each individual debtor. This data-driven personalisation moves beyond generic strategies to tailored engagement that increases response rates significantly.

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Scripting Templates to Help you Deal with Difficult Customers

We understand it takes time to write scripts, which is why we’ve created this guide. Download for free to discover helpful templates.

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With pressures such as the cost of living crisis continuing to impact customers, it’s inevitable that contact centres will be forced to field more calls from angry, emotional and distressed customers.

Strong agent support systems, and empathetic management, are essential. Training is important. But perhaps most crucial of all is the role of technology.

Creating and adapting conversation scripts that demonstrate empathy, understanding and a real desire to help can mollify emotional customers and make life considerably easier for stretched employees.

Report
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2025/26 UK Contact Centre KPI Benchmarking Insights Report

A comprehensive benchmark of key contact centre metrics and insights, providing the context needed to set realistic, competitive performance targets.

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  • 41% of contact centres say meeting KPIs is harder than last year
  • 1 in 3 teams report declining customer patience and rising workload
  • Top performing contact centres outperform the UK average by 25–40% across multiple KPIs

If you’re planning targets, resource, or deciding where to invest for 2026, this report gives you the clarity you need.

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client stories

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Case Study
Marston Holdings: Omnichannel BPO Innovation

As a leading Business Process Outsourcing (BPO) provider, Marston Holdings transformed their service delivery by implementing MaxContact’s versatile contact centre solution.

Payments & Collections
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As a leading Business Process Outsourcing (BPO) provider, Marston Holdings transformed their service delivery by implementing MaxContact’s versatile contact centre solution, enabling them to efficiently manage diverse communication channels for their clients, reduce customer wait times, and support their UK-wide operations while handling approximately 900,000 annual contacts.

Marston Holdings provides end-to-end transportation services across the UK, including consultancy, traffic technology, parking management, enforcement, and debt recovery for 280 local authorities and government departments.

This case study focuses on Marston’s Business Process Outsourcing (BPO) division, which operates contact centres supporting Local Authority Parking and Highways Departments, handling approximately 900,000 inbound contacts annually.

Case Study
Return Fundraising: Increasing Fundraising Efficiency

Return Fundraising switched from a dialler platform they were dissatisfied with to MaxContact. They are now seeing improved productivity, enhanced user experience and excellent support - allowing them to focus on what matters most, raising funds for important causes.

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Return Fundraising switched from a dialler platform they were dissatisfied with to MaxContact. They are now seeing improved productivity, enhanced user experience and excellent support – allowing them to focus on what matters most, raising funds for important causes.

Return Fundraising is a charity fundraising agency that conducts telephone fundraising campaigns for major UK charities such as Macmillan, British Red Cross, and others. With a team of 50 remote fundraisers, they rely heavily on efficient and reliable contact centre technology to help more charities.

Case Study
Advantis: Transforming debt collection with automated payments

As a leading debt collection and credit management agency, Advantis was spending too much agent time on basic tasks like taking payments and answering simple queries. By implementing MaxContact’s IVR, auto-payments, and webchat solutions, Advantis freed up their agents to focus on more valuable customer conversations and negotiations.

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Advantis is a leading debt collection and credit management agency employing around 190 collection agents and 60 backroom staff. The business works with customers to create realistic and affordable repayment plans, allowing client brands to confidently outsource debt collection to a trusted, reliable and always compliant third party provider.

Advantis’ sympathetic, customer-focused approach is as much about rehabilitating customer accounts as collecting money, prioritising both debt recovery and the preservation of customer goodwill. It’s also very much based on data collection and analysis, giving clients valuable insight that leads to better debt recovery outcomes in future.

The company was founded on telecoms and utility company debt and this is still the core of the business. But current growth is focused on financial services, with Advantis now fully accredited to offer debt collection and credit management solutions to this heavily regulated sector.

We spoke to Advantis’ IT director Brian Roscoe about the company’s growing ambitions and increasingly sophisticated communications requirements.

FREQUENTLY ASKED QUESTIONS

Frequently asked questions ordered by popularity. Remember that if the visitor has not committed to the call to action, they may still have questions (doubts) that can be answered.

Can we build different contact strategies for different customer segments?

Yes. MaxContact allows you to create segment-specific contact strategies with custom prioritisation, routing rules, channel preferences, and timing logic. Deliver personalised contact experiences at scale whilst maintaining operational efficiency and compliance.

Does MaxContact work for both B2C and B2B contact strategies?

Absolutely. MaxContact supports complex contact strategies across both B2C and B2B operations. Whether you're managing high-volume consumer campaigns or targeted enterprise outreach, our platform adapts to your specific contact strategy requirements whilst maintaining consistent execution.

Can we test different contact strategies before full rollout?

Yes. MaxContact supports A/B testing within campaigns, allowing you to test different contact timings, prioritisation rules, and channel approaches. Analytics show which strategies perform best, enabling data-backed decisions before scaling successful approaches across your entire operation.

How does MaxContact eliminate cherry-picking behaviour?

MaxContact's intelligent routing and prioritisation ensures every lead gets contacted systematically based on conversion potential—not agent preference. Skills-based routing matches customers with the best-suited agent automatically, whilst managers gain visibility into contact patterns and can enforce consistent execution across the team.

What is a contact strategy and why does it matter?

A contact strategy is a systematic approach to customer outreach that defines who to contact, when, how, and through which channel. It matters because businesses with strategic contact approaches consistently outperform those relying on ad-hoc activity or individual agent intuition. MaxContact helps you build, execute, and optimise contact strategies that deliver repeatable results.

Can customers make payments outside business hours?

Yes. Our automated payment IVR operates 24/7, allowing customers to self-serve and make payments at any time. This reduces missed payments, improves cash flow, and decreases the burden on your agents.