Case Study
September 29, 2025

Utilita’s secure growth solution with our Cloud Dialler

Utilita is the only energy company created to help households use and waste less energy – meaning they’re good for your pocket and planet. Utilita uses MaxContact to support their continued growth and help deliver exceptional customer experience.

Utilita was using an on-premise dialler solution for several years which initially worked well but, over time could no longer keep pace and became problematic. Issues included a frozen software release with no new features or bug fixes, a lack of hardware resilience, a bespoke configuration that demanded technical knowledge to manage and multi-site functionality that was extremely difficult to implement.

Over the years, MaxContact’s outbound engagement and call dialler solution has become an integral part of Utilita’s business; generating a large percentage of their new business sales, while also handling inbound calls from customers and prospects.

Utilita now enjoys security, resilience and compliance as standard as our cloud-based outbound engagement platform has Microsoft Azure built-in. The platform is easy to scale to

meet Utilita’s growing needs, with no hardware or resource limitations.

When selecting a new partner, it was important for Utilita to not only choose the right solution, but also the right company to work with. Our partnership approach means that Utilita has been able to contribute to the product roadmap and help shape a solution that’s tailored to their needs.

"I cannot recommend MaxContact enough. The system is reliable, simple to use and packed with features that make customer engagement and reporting so easy. MaxContact stands out from other solutions; you get great customer service, and you are important to them regardless of your business' size."

Paul Taylor
Head of Telesales, Utilita

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