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Make every conversation count

Empower every agent. Improve every outcome. Increase every conversation’s value, with MaxContact’s AI-powered Customer Engagement platform built for commercial impact.

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AI
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Build a Business Case for Conversational Analytics

This business case template covers all the crucial elements needed to excite your company about unlimited insights and better performance through AI Speech Analytics.

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AI

Demonstratable ROI

Learn how to demonstrate the potential ROI to decision-makers with our handy ROI calculator

Make improvements across the board

Discover how AI Speech Analytics can improve quality assurance, operational efficiency, and agent performance

Show bottom line impact

Understand the financial benefits, including cost savings and revenue uplift opportunities

Benchmark performance

Access industry benchmarks and performance metrics to support your case

AI
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Speech Analytics Buying Guide

Download this guide to gain clarity on speech analytics products, ensuring you select the right solution with complete confidence based on your business priorities.

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Key Evaluation Factors

Explore 8 crucial aspects to consider when assessing speech analytics solutions, ensuring you make an informed decision for your contact centre.

Demo Checklist

Arm yourself with essential questions to ask during product demonstrations, helping you uncover each solution’s true capabilities and limitations.

Provider Comparison Matrix

Utilise our customizable scoring system to objectively compare different providers, making it easier to identify the best fit for your needs.

Transparent Buying Process

Learn industry best practices for conducting a fair and transparent procurement process, ensuring you select the right speech analytics partner.

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The Assisted Agent Playbook

A practical guide to AI-enabled agent assistance for contact centre leaders. Covers the before, during, and after of every call - with the ROI case, a real-world scenario, and three actions you can take this week.

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  • 42% of UK consumers have already switched provider due to poor contact centre experience - Voice of the UK Consumer 2026
  • 69% rate AI worse than humans for understanding their issue - the gap isn't the technology, it's the context being lost between calls
  • £175,000 - illustrative annual saving potential for a 50-agent team from a 50% reduction in wrap time alone, without reducing headcount
  • 50% wrap time reduction - what Agent Wrap Up Summary delivers, returning hours of capacity back to productive contact time every shift
  • 100% call coverage - from QA sampling to full-call insight, without adding resource

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client stories

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BPO
D2MS: From Manual Dialling to Data-Driven Growth

D2MS, an outsourced customer acquisition company, faced challenges as they expanded, struggling with inefficient manual processes and limited performance measurement capabilities in their phone system. MaxContact came to the rescue with our auto-dialler, user-friendly onboarding, and dedicated support. By implementing MaxContact’s intuitive platform and advanced reporting tools, D2MS significantly improved agent productivity and gained the ability to measure data allowing them to strategise and support their rapid growth.

BPO
Sales
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D2MS, an outsourced customer acquisition company, faced challenges as they expanded, struggling with inefficient manual processes and limited performance measurement capabilities in their phone system. MaxContact came to the rescue with our auto-dialler, user-friendly onboarding, and dedicated support. By implementing MaxContact’s intuitive platform and advanced reporting tools, D2MS significantly improved agent productivity and gained the ability to measure data allowing them to strategise and support their rapid growth.

D2MS is an outsourced customer acquisition company that uses positive and friendly communication to turn leads into loyal customers. Its success – for high profile clients like recipe delivery service HelloFresh and tailored dog food delivery service Tails – has seen D2MS’ team of dedicated agents grow from five to 60 in the UK in little more than a year.

D2MS didn’t start life as a telephone customer acquisition company. Directors Kevin and Ian are events specialists, and the business originally focused on representing brands at exhibitions, events and public spaces across the UK. That’s still part of what it does, but when Covid hit and physical spaces locked down, D2MS added phone-based customer acquisition to its portfolio of services.

The company now offers a complete outsourced sales strategy, from digital marketing and events to telephone sales and customer retention. We spoke to operations manager Steph Warricker about how the company met its communication challenges as it diversified and grew.

BPO
ICX's: 30% Productivity Uplift with MaxContact

ICX, a prominent player in the automotive industry, grappled with operational inefficiencies caused by their on-premise contact system, resulting in frequent glitches and hampering their growth potential. In search of a more suitable solution, they turned to MaxContact.

BPO
Service & Support
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ICX, a prominent player in the automotive industry, grappled with operational inefficiencies caused by their on-premise contact system, resulting in frequent glitches and hampering their growth potential. In search of a more suitable solution, they turned to MaxContact, whose flexible cloud-based system, strong support, and transparent collaboration proved instrumental in streamlining ICX’s operations. This shift allowed them to offer omnichannel solutions, enhance productivity, and better manage high-profile clients, ultimately enabling ICX to deliver superior customer experiences, efficiently scale their resources, and drive sustainable growth.

ICX works with some of the biggest brands in the automotive sector to deliver comprehensive customer loyalty, retention, and sales services, supporting their clients through all stages of the customer journey, from acquisition to aftersales. Customers include major manufacturers like Nissan, Suzuki, Stellantis Group, and large dealerships.

The company works as an extension to in-house teams, proactively contacting customers with the right messages at the right time. By doing so, ICX helps clients drive loyalty and retention, improve customer experiences, and increase sales to boost revenue.

The business has been operating for more than a decade. We talked to managing director Steven Sykes and technology director Scott Brown about the company’s search for more efficient communications.

Payments & Collections
STA International: +10% Contact rate, +6% Productivity

Leading debt collection agency, STA International, has more than 65 years’ experience in UK and international debt recovery, credit control and tracing. MaxContact work with them to support the performance of their contact centre, including increasing contact rates and boosting productivity.

Payments & Collections
Agent Performance
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Leading debt collection agency, STA International, has more than 65 years’ experience in UK and international debt recovery, credit control and tracing. MaxContact work with them to support the performance of their contact centre, including increasing contact rates and boosting productivity.

Specialising in amicable B2B, B2C and student debt collection, STA International required a reliable contact centre solution to support their collection process. The smooth running of the contact centre and maximising as many contacts as possible, all while remaining compliant are key requirements for the business.

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FREQUENTLY ASKED QUESTIONS

Frequently asked questions ordered by popularity. Remember that if the visitor has not committed to the call to action, they may still have questions (doubts) that can be answered.

How does Agent Wrap-Up Summary work?

Agent Wrap-Up Summary generates structured, CRM-ready notes automatically at the point of wrap, using the transcript and interaction data from the call your agent just handled. Agents review, edit,and save - without manual note-taking. Notes remain in Contact Hub as part of the interaction record, even if Conversation Analytics is later disabled .Available June 2026.

What is AI Call Scoring and when is it available?

AI Call Scoring applies your existing QA scorecards to individual interactions using transcript evidence - cutting manual review time from 30 minutes to approximately five, with consistent and defensible scoring. It uses the same structured scorecards you’ve already configured in Conversation Analytics, not a proprietary AI score. AI Call Scoring is available from May 2026.

Remove Channel Boundaries and Treat Every Interaction as One Journey

Enhanced Omnichannel

When digital and voice channels operate independently, teams lose context. Enhanced Omnichannel focuses on breaking down the separation between channels, so actions taken in one place can influence outcomes everywhere else. This improves routing decisions, reduces duplicated effort, and gives agents a clearer view of the full customer journey.

The work centres on unifying new and existing capabilities around a single omnichannel architecture, with workflow and AI at the core. Voice and digital interactions are no longer treated in isolation - dispositions, attempt counts and outcomes can be shared across channels, and agents can handle digital and outbound voice concurrently.

Route Digital Interactions to the Right Outcome First Time

Digital Interaction Routing and Response

Digital interactions often wait in queues before anyone knows what they’re about - leading to slow responses and unnecessary hand-offs. Digital Interaction Routing and Response helps teams evaluate digital contacts as soon as they arrive, improving speed, accuracy and customer experience.

Simple queries can be resolved immediately, while more complex ones reach the right agent first time. As digital messages arrive - including email, SMS and messaging channels - workflows automatically assess intent. Straightforward enquiries can be handled with automated AI responses, while others are intelligently routed into the most appropriate queue based on context and need.

This reduces handling time, prevents mis-routing, and brings the same intelligence to digital channels that teams expect from voice.

Support Agents While the Conversation Is Happening

Real-Time Agent Assist

Post-call feedback comes too late to change outcomes. Real-time AI assistance helps agents do the right thing in the moment, improving accuracy, confidence and compliance. Handling time drops and customer experience improves - especially in complex or regulated scenarios. The feature surfaces live guidance, disclosures, next-best actions and knowledge based on real-time intent and context.

Extend Automation Across Every Digital Channel Customers Use

Cross-Channel AI Agents

Customers don’t always stick to one channel - and automation that only works in silos quickly breaks down. Cross-Channel AI Agents extend AI handling beyond voice and web chat, helping teams engage consistently across SMS, WhatsApp, Meta and email, even when conversations are asynchronous. This reduces missed messages, improves response times, and ensures customers get a coherent experience wherever they continue the conversation.

This capability expands existing AI Agents to operate across digital channels, allowing conversations to pause and resume naturally while maintaining context. AI Agents can handle clearly defined interactions end-to-end where appropriate, or pass conversations to humans with full history when needed, ensuring continuity across voice and digital touchpoints.