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4.7★ on Capterra reviews

Make every conversation count

Empower every agent. Improve every outcome. Increase every conversation’s value, with MaxContact’s AI-powered Customer Engagement platform built for commercial impact.

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client stories

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Deploying AI Agents in Debt Collection Playbook

Maximise efficiency whilst preserving the people relationships that drive long-term recovery success.

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  • AI can reduce operational expenses by up to 40%
  • Payment plan acceptance rates between 50-80%
  • 95% AI containment rates

Modern AI doesn’t just automate – it optimises. By analysing payment patterns, communication history, and demographic data, AI systems can predict the optimal time, channel, and approach for each individual debtor. This data-driven personalisation moves beyond generic strategies to tailored engagement that increases response rates significantly.

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Scripting Templates to Help you Deal with Difficult Customers

We understand it takes time to write scripts, which is why we’ve created this guide. Download for free to discover helpful templates.

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With pressures such as the cost of living crisis continuing to impact customers, it’s inevitable that contact centres will be forced to field more calls from angry, emotional and distressed customers.

Strong agent support systems, and empathetic management, are essential. Training is important. But perhaps most crucial of all is the role of technology.

Creating and adapting conversation scripts that demonstrate empathy, understanding and a real desire to help can mollify emotional customers and make life considerably easier for stretched employees.

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2025/26 UK Contact Centre KPI Benchmarking Insights Report

A comprehensive benchmark of key contact centre metrics and insights, providing the context needed to set realistic, competitive performance targets.

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  • 41% of contact centres say meeting KPIs is harder than last year
  • 1 in 3 teams report declining customer patience and rising workload
  • Top performing contact centres outperform the UK average by 25–40% across multiple KPIs

If you’re planning targets, resource, or deciding where to invest for 2026, this report gives you the clarity you need.

discover the latest

client stories

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Case Study
From Downtime to Efficiency: Compare My Insurance’s MaxContact Story

Commercial insurance services provider, Compare My Insurance, were frustrated by their previous system which meant they weren’t dealing with customers efficiently and were missing out on opportunities. MaxContact’s solution has provided stability and reliability, boosting contact rates and efficiencies.

Insurance
Sales
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Commercial insurance services provider, Compare My Insurance, were frustrated by their previous system which meant they weren’t dealing with customers efficiently and were missing out on opportunities. MaxContact’s solution has provided stability and reliability, boosting contact rates and efficiencies.

Since its launch in 2008, Compare My Insurance has grown to become one of the largest independent insurance and protection specialists in the UK.

CEO Mark Thomas describes the secret to their growth as “Efficiency, brilliant prices and great service that empowers customers to run their businesses.”

To achieve their business goals, Compare My Insurance need a sophisticated dialler system that allows them to service every customer as quickly as possible. Find out what Mark thinks of MaxContact’s platform…

Case Study
Firstsource’s Bespoke Stable Solution

Firstsource is a leading provider of business process solutions to more than 100 global businesses across varied industry sectors in the US, UK, Philippines and India. With such a wide range of clients, Firstsource brought MaxContact onboard to provide a bespoke, stable solution.

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Service & Support
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Firstsource is a leading provider of business process solutions to more than 100 global businesses across varied industry sectors in the US, UK, Philippines and India. With such a wide range of clients, Firstsource brought MaxContact onboard to provide a bespoke, stable solution.

Firstsource’s previous contact centre solution had stability issues, a lack of support and was difficult to customise. They needed a reliable solution that helped them to win new business and could be adapted to meet changing client demands.

Case Study
Why Chirple Switched to MaxContact’s Outbound Platform

Chirple offers bespoke customer contact solutions that deliver targeted and effective lead generation and appointment bookings for businesses across the UK. Chirple chose to replace their on-premise, inflexible dialler with MaxContact’s cloud-based, secure outbound engagement solution to revamp their offering.

BPO
Agent Performance
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Chirple offers bespoke customer contact solutions that deliver targeted and effective lead generation and appointment bookings for businesses across the UK. Chirple chose to replace their on-premise, inflexible dialler with MaxContact’s cloud-based, secure outbound engagement solution to revamp their offering.

Chirple had been using an on-premise dialler, which had worked for them for many years but was becoming increasingly inflexible. Additional challenges included problems working across multiple locations, an inability to scale, slow script creation and insufficient dashboards and wallboards. Chirple also needed a solution with a high level of data security to meet their client expectations.

FREQUENTLY ASKED QUESTIONS

Frequently asked questions ordered by popularity. Remember that if the visitor has not committed to the call to action, they may still have questions (doubts) that can be answered.

Can we build different contact strategies for different customer segments?

Yes. MaxContact allows you to create segment-specific contact strategies with custom prioritisation, routing rules, channel preferences, and timing logic. Deliver personalised contact experiences at scale whilst maintaining operational efficiency and compliance.

Does MaxContact work for both B2C and B2B contact strategies?

Absolutely. MaxContact supports complex contact strategies across both B2C and B2B operations. Whether you're managing high-volume consumer campaigns or targeted enterprise outreach, our platform adapts to your specific contact strategy requirements whilst maintaining consistent execution.

Can we test different contact strategies before full rollout?

Yes. MaxContact supports A/B testing within campaigns, allowing you to test different contact timings, prioritisation rules, and channel approaches. Analytics show which strategies perform best, enabling data-backed decisions before scaling successful approaches across your entire operation.

How does MaxContact eliminate cherry-picking behaviour?

MaxContact's intelligent routing and prioritisation ensures every lead gets contacted systematically based on conversion potential—not agent preference. Skills-based routing matches customers with the best-suited agent automatically, whilst managers gain visibility into contact patterns and can enforce consistent execution across the team.

What is a contact strategy and why does it matter?

A contact strategy is a systematic approach to customer outreach that defines who to contact, when, how, and through which channel. It matters because businesses with strategic contact approaches consistently outperform those relying on ad-hoc activity or individual agent intuition. MaxContact helps you build, execute, and optimise contact strategies that deliver repeatable results.

Can customers make payments outside business hours?

Yes. Our automated payment IVR operates 24/7, allowing customers to self-serve and make payments at any time. This reduces missed payments, improves cash flow, and decreases the burden on your agents.