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Insights from 100 BPO Leaders on the Biggest Challenges and Boldest Opportunities Ahead in 2025
How MaxContact can help you get ahead in your sector
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Insights from over 1,000 recent customer experiences revealing what truly matters in contact centre interactions.
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2 May, 2025
[OnDemand] AI vs Automation: How Contact Centres Can Get It Right
Key Takeaways In our latest webinar, we explored the crucial distinctions between AI and automation and how contact centres can strategically implement both technologies to drive operational excellence and growth. According to McKinsey, generative AI could add up to $4.4 trillion in global productivity annually, yet only 1% of businesses consider themselves mature in AI…
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What UK Customers Really Want from Contact Centres in 2025
We’ve recently launched our “Voice of the Consumer” research at MaxContact, and the results offer clear insights into what UK customers actually want when they interact with contact centres in 2025. We surveyed over 1,000 UK consumers in February 2025 who had interacted with contact centres in the last 18 months, and their responses paint…
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Objection handling in sales: Tools & techniques for call success
Every salesperson has heard them before: ❌ “How did you get my number?”❌ “No, I’m not interested.”❌ “I’m already with [competitor].” Everyone who works in the industry knows that sales objections are inevitable. Particularly if you work in a high-pressure environment like a call centre where agents handle hundreds of calls every day. It’s easy…