We Finance Any Car

Before partnering with MaxContact, We Finance Any Car faced two critical challenges that were hampering their growth.

The first challenge was operational inefficiency. Charles Butler, Head of Growth at We Finance Any Car, identified that significant time was being wasted by sales agents manually calling customers who weren’t answering their phones. Whilst these calls were necessary – as each connection could potentially convert into a valuable deal – the manual process was creating a bottleneck.

“We knew that there was a lot of time being wasted by the sales agents’ calling customers that might not be answering,” explains Butler. “With our agents calling those customers, we’re losing the opportunity to follow up with other leads. And that efficiency then starts to break down.”

The second challenge was poor service from their previous provider. We Finance Any Car had experienced unreliable system performance and inadequate support, which highlighted the critical need for a contact centre provider that offered not just reliable technology, but genuine support and accountability.

We Finance Any Car’s decision to partner with MaxContact was driven by three key factors: reliability, support, and technical flexibility.

Comprehensive Dialler Technology. MaxContact implemented a robust dialler system that automated the heavy lifting of customer outreach, allowing agents to focus on meaningful conversations rather than manual dialling. MaxContact enabled We Finance Any Car to maintain contact with potential customers without increasing team size, effectively maximising the output from their existing workforce.

Seamless Integration Capabilities. One of MaxContact’s standout qualities was the willingness to integrate with We Finance Any Car’s existing technology stack. They use Autoconvert as their CRM system, and MaxContact worked closely with them to ensure seamless integration.

Advanced Analytics and Reporting. The MaxContact platform provides detailed analytics that enable We Finance Any Car to make data-driven decisions about their call strategies. Including comprehensive data on contact rates, optimal calling times, and campaign performance, allowing for continuous optimisation.

Meeting Stakeholder Needs. The solution caters to different user needs across the organisation:

• –Sales agents use the system to speed up customer and dealer outreach
• –Sales managers leverage it for coaching, call monitoring, and performance management
• –Leadership team access overall business metrics and contact rate analysis

Whilst We Finance Any Car has implemented numerous process improvements and team changes alongside MaxContact, they are heading into a record month (at the time of writing) with conversion rates lifting by approximately 18% versus any other month this year. MaxContact is integral to their operational success and continued growth.

Operational Efficiency Gains. The dialler system eliminated the time wastage associated with manual calling, allowing agents to focus on productive customer interactions.

Butler explains the impact: “The idea was that for those customers which we might not get in contact with, we can let the system do the heavy lifting for us rather than increasing the team size. In theory, we should be able to get more out of the people that we’ve got.”

Data-Driven Strategy Optimisation. Perhaps most significantly, MaxContact’s analytics capabilities enables We Finance Any Car to completely transform their call strategies based on concrete data insights. The detailed reporting allows them to identify optimal calling windows and frequency, eliminating time wastage on ineffective approaches.

Enhanced Support Experience. The support quality represented a dramatic improvement from their previous provider, with responsive technical assistance and hands-on guidance available whenever needed.

Partnership Approach. Unlike their experience with larger providers, We Finance Any Car found MaxContact offered a more personalised, partnership-focused approach that prioritises understanding their business needs and driving meaningful improvements.

Looking Forward: Continued Innovation Partnership

The success of this partnership demonstrates that the right contact centre technology, backed by genuine support and expertise, can transform your operations whilst providing the reliability that growing businesses need to scale confidently.