Struggling with Sales Performance?
Smarter Listening: How AI-Powered Conversation Analytics Drives Contact Centre Success
In our recent webinar, we explored how intelligent conversation analytics is transforming contact centres operations. MaxContact’s Leah Tillyer and Conor Bowler demonstrated how our Success Intelligence solution empowers teams to enhance performance, provide personalised coaching, and drive better business outcomes.
The QA Challenge
Traditional quality assurance approaches are failing contact centres. Our research reveals that most operations:
- Review only 2-3% of calls through random sampling
- Struggle with clunky legacy speech analytics platforms
- Wait 48+ hours for insight synchronisation
- Miss valuable opportunities hidden in 97% of unanalysed conversations
Performance Benchmarks That Matter
Our independent benchmark survey of 500+ contact centre leaders revealed:
- Teams making more strategic calls (avg. 65 per agent daily) achieve greater success
- First call close rates average 28%, indicating training effectiveness
- Average conversion rates for campaigns hover around 7%
- Each successful call generates approximately £200 in revenue per agent
The Future of Sales Success: Smarter Listening
Success Intelligence delivers:
- Complete visibility across all customer interactions, not just a small sample
- Objective sentiment analysis to track customer emotions and identify coaching opportunities
- Powerful objection tracking to understand patterns and measure handling effectiveness
- Data-driven coaching insights to help agents improve faster without blanket training
Ready to Transform Your Contact Centre?
Book a personalised demo to see how our solutions can help your team drive growth and improve operational efficiencies.
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SMARTER?
Supercharge your customer interactions with MaxContact’s powerful, AI-driven platform—built to scale with your business, keep your data secure, and deliver results that matter.


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