We are pleased to announce FPE Capital have helped finance an acquisition of MaxContact led by the MaxContact management team.
Lars Pedersen, a serial SaaS executive, has joined the board as Non-Executive Chairman.
The acquisition will further help realise the management teams vision for the company and solution. With an investment of over £1.25m in additional staff already taken place, clients can expect an accelerated roadmap, more comprehensive product offering and uplift in service delivery. MaxContact will continue to innovate and enhance the solutions to all clients, along with an additional focus on other key areas such as security, compliance, stability and scalability of the solution.
David Barbour, Managing Partner at FPE, commented:
“FPE is delighted to have completed the growth investment into MaxContact. Our expertise is focussed on investing in companies operating in large markets that are experiencing change, where we can help the management team to accelerate their growth rate. The case for brands to improve their customers’ experience and scale their own operations by moving to a cloud-native solution such as MaxContact’s is proven. We are delighted to be supporting Ben and the management team in capitalising on that trend in the coming years”.
Ben Booth, CEO of MaxContact, added:
“We are delighted to have chosen FPE as our partner. Their experience in technology, and SaaS in particular, is a real differentiator and we are pleased to have them on board as we accelerate our product roadmap and invest in our go-to-market capabilities”.
MaxContact is customer engagement software that drives impact, conversions, and smarter customer experiences. Find out more about us.