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MaxContact and HGS UK announce partnership to transform customer experiences

MaxContact is pleased to announce its partnership with the UK operations of Hinduja Global Solutions (HGS) Ltd (listed in BSE & NSE). This partnership is one element of a new ecosystem for HGS UK to differentiate and create memorable customer experiences across admired brands throughout the UK and Europe.

HGS selected MaxContact to assist in continuing to strengthen their contact centre offerings. HGS recognises that employee engagement is a key contributor to memorable customer experiences (CX) and they felt MaxContact has differentiated itself as a UK technology provider across customer and employee engagement.

Providing an easy-to-use platform for agents means HGS will be able to support customers better and be more engaged, delivering a reliable service, operational excellence, and value-for-money.

“We’re thrilled to establish an ongoing partnership with HGS UK, a company that is renowned for delivering high quality CX operations for its clients. Our flexible approach to building and developing a market-leading engagement software platform means we can adapt to the needs of HGS and its clients,” explains Ben Booth, CEO of MaxContact.

Michael Hanratty, Director of IT of HGS UK notes, “The migration to MaxContact as one of our key Contact Centre as a Service (CCaaS) vendors allows HGS to scale quicker and offer a wealth of benefits and features to our clients using a proven robust infrastructure and support model.

The MaxContact team have been a pleasure to work with. The HGS UK team has leveraged their deep and specialised expertise throughout the initial migration and on many occasions since.”

The HGS UK and MaxContact partnership is designed to help HGS’ current and prospective clients exceed customer expectations and fast-track their digital transformations.

About Hinduja Global Solutions (HGS) UK

A leader in optimising CX, HGS UK helps clients become more competitive every day. They provide world-class customer care and digital innovation for contact centre operations locally and globally. Their solutions ensure high quality conversations, in the customer channel of choice, resolving contacts the first time, all underpinned by great people, cloud technology, digital innovation (automation, analytics, and artificial intelligence), and a collaborative partnership to optimise and future-proof.

HGS UK has over 3,000 employees making a difference to some of the world’s leading brands, and central and local governments. Although locally managed, they are part of the HGS group, a multi-million dollar business, bringing global best practice, backing, and investment. Globally, HGS has over 20,000 employees across 35 delivery centers in seven countries. For the year ended March 31, 2022, HGS had revenues of US$ 779 million, including from the recently divested Healthcare Services business. Visit to learn how HGS transforms customer experiences and builds businesses for the future.

About MaxContact

MaxContact is customer engagement software that goes above and beyond to build smarter customer experiences. Our platform is packed with powerful features that transform customer engagement. It is accessible for businesses large and small, and ensures businesses can operate compliantly. We work with our customers to create seamless customer interactions, so they can reach the right people, on the right channel, at the right time, every time. Find out MaxContact could help transform your contact centre services, click here.

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MaxContact, a leading UK-based customer engagement software provider, has shared findings from their new report – ‘Operational Efficiency and Customer Experience: Insights for your IT Strategy.’ This study, based on a survey of 100 UK-based IT leaders, serves as an invaluable resource, offering data-backed insights on processes, technology, customer experience, operational efficiency and digital transformation....