Explore fresh, expert perspectives on customer engagement and innovation

Most companies don’t offer unique products or services, and there are few monopolies in modern commerce. So how do businesses compete? On quality, price and customer experience.

In the commoditised world of the contact centre, it’s customer experience that often provides the real point of difference. Satisfied customers drive growth and profit. That’s why two-thirds of companies today compete on customer experience, up from just 36% in 2010. And one of the most effective ways of providing better customer experiences in contact centres is through smart, sophisticated software.

In this blog we’ll talk about what good customer experience means, and how dialler software can help you achieve it.

Customer service vs. customer experience: the key differences

Businesses sometimes use ‘customer service’ and ‘customer experience’ interchangeably, but they are different things.

Customer service is about assisting customers when they need help. Good customer service certainly contributes to a good customer experience, but it is only one part of a bigger picture.

Customer experience refers to the entire customer journey, from their first interaction with your business to the last.  

In the contact centre environment, good customer service might involve helping a customer access their account information or make a payment.  

By contrast, a good customer experience means helping them do those things again and again, quickly and easily, while also being proactive about solving customer issues before they arise. It means providing a personal service that is tailored to their individual needs. It means being mindful of their time and considerate about their preferred methods of communication.

In short, it means a lot of things. But it all boils down to keeping customers happy whenever and however they interact with your organisation.

Why is call centre customer experience so important?

The call centre is the frontline of your customer communications. It’s through the contact centre that you answer customer queries, relay important information and promote new products and offers. Your contact centre may take payments or chase debt rather than sell, but customer experience is still essential. The more satisfied your customers feel, the more likely they are to stick to repayment plans or make payments on time.  

If you meet customer expectations around communications, customers will be pleased. If you better them, they’ll be delighted.  

Why is that important? Well, statistics show that companies which offer a great customer experience outperform those that don’t by a whopping 80%.  

That’s because good customer experience is a driver of loyalty, while poor customer experience has the opposite effect. And a poor experience in any customer-facing department can tarnish the reputation of your entire organisation. Sales, after-sales care, customer service, payments…organisations can’t afford to make a poor impression in any of them.

Of course, the opposite is also true. Give customers a consistently good experience across departments and they will become the very best advocates for your business. That’s why customer-centric businesses are 60% more profitable than others.

8 ways dialler software can improve call centre customer experience  

Start with your overall call centre performance

If customer experience is so important, how do you get better at it? In contact centres, part of the answer lies with your software.

Good dialler software gives you complete visibility over your contact centre performance, using powerful data analysis and reporting tools. MaxContact’s dialler software provides insight at the level of company, campaign, team and individual, for example.

That means you can easily access valuable information on productivity, call handling and agent efficiency, and identify challenges and bottlenecks. If improvements are required, you can make them. If agents are overworked or require further training, data can let you know. A better experience for agents translates into better experiences for customers.  

What difference does it make? Well, after APJ Solicitors, a leading financial mis-selling specialist, partnered with MaxContact, average agent call efficiency improved by 36% compared to the company’s previous system.

Personalise each and every call

Most of all, customers want fast and efficient service. Agents are more likely to provide it if they have all relevant information easily at hand, including details on all the customer’s previous interactions with the company.  

MaxContact’s dialler software not only presents this information in an accessible form, it also integrates with all CRM systems, giving agents a full history of any customer’s queries, contacts and concerns. Karl Burke of leading estate planning and wealth management firm, Honey Group, states “as you grow, information management becomes more and more important so that you know where everything is” which is crucial in helping agents to personalise every call, tailoring each one to the unique circumstances of individual customers.  

Give customers choice and comfort with omnichannel solutions

Clunky call systems lead to angry, frustrated customers. According to one survey, a majority of people (53%) say they will only stay on hold for five minutes or less. Another found that 75% of customers become “highly annoyed” when they can’t reach a human agent when they need to.  

So how do you make the contact experience more satisfying? One answer is with omnichannel communications, which let customers communicate with organisations in their own time and using the method that best suits their needs at any given moment.

Omnichannel software combines voice calls with SMS, email and, in MaxContact’s case, WhatsApp too. Omnichannel is integrated into our dialler software so you can use the most appropriate communications channel for both incoming and outgoing interactions.  

Utilise AI-powered chatbots

Understandably, customers get frustrated if they can’t do simple things quickly. Increasingly, AI-driven chatbots are being used to answer basic questions and perform simple tasks without customers having to wait on hold for an available agent. This provides maximum convenience and also frees up agent time for more complex calls. Chatbots can also feed information to agents for use in outbound campaigns and call backs.

“We’re using AI to provide customers with better information and we’re using a chatbot to provide better data to our agents to help them resolve issues more quickly,” says Sofia Puccio, CX Management Information Lead at Curve, in our latest podcast.

Build out a knowledge base and encourage self-service

Similarly, when you give customers self-serve options – for payments or account queries, for example – you provide convenience while also freeing up agent time. When customers can complete a range of basic functions without having to speak to someone, you speed up customer service and accommodate people who don’t want to speak on the phone.  

You should build up a comprehensive knowledge base for the same reasons. Most customers with a straightforward question about setting up a product, activating a service or making a payment would rather find the answer on your website than phone your contact centre. A detailed knowledge base will also save time for after sales contact teams.

Improve first call resolution rates

First call resolution (FCR) is the gold standard of customer service. The more often you can solve a customer query at the first time of asking, the higher your customer satisfaction rates will be.  

FCR rates can be improved by giving agents the time they need to properly investigate issues, and by tailoring support based on individual circumstances. Many of the factors we’ve talked about already are relevant here.

In addition, Interactive Voice Response (IVR) is a valuable tool in the hunt for higher FCR rates. These automated systems help your customers accomplish basic tasks quickly and easily, and guide them through more complex journeys, routing them to the right person for their particular challenge. MaxContact’s IVR is shown to lead to a 29% increase in FCR.

Invest in training your team

Knowledgeable agents provide better customer experiences, so training them properly – and updating that training regularly – is a valuable investment in your success. Make sure your onboarding process provides agents with the knowledge and skills they need from the outset. Then, with MaxContact, managers can offer in-call information and advice, and provide in-the-moment guidance with scripts and workflows.

Speed up average handle times (AHT)

Average handle times (AHT) are directly correlated with customer experience.  AHT is a calculation based on the time agents spend talking to a customer, the amount of time callers are on hold and the time taken on follow up tasks, divided by the number of calls handled.

Very simply, the faster calls are dealt with, the more you can get through and – theoretically – the happier customers will be.

Good technology allows you to serve customers more efficiently and more effectively, and improve AHT. That includes IVR, self-serve and workforce management features. Cloud-based contact centre software can also help, by allowing companies to react more quickly to customer queries outside of traditional office hours.

According to H&T Group: “Being able to access the contact centre platform anywhere, and listen to live calls and call recordings remotely, helps us act on issues more quickly as they arise.”

For more on AHT, read our dedicated blog.

Dialler software: helping you deliver exceptional customer experience

As we’ve seen, customer experience is essential to long-term success. Satisfied customers are loyal advocates for your business. Whatever sector you’re in, providing good customer experiences is a key driver of revenue and growth.

If you operate a contact centre, the software that runs your communication channels should be on the frontline of the battle for better customer experiences. It should give customers self-serve and omnichannel options, while ensuring agents have the time, motivation and skills to offer the highest levels of service.  

MaxContact helps you achieve all of that, with one of the most powerful cloud contact centre software solutions on the market. Book a demo today.

Whether you’re looking to supercharge sales, streamline debt collection, or elevate customer service, the right outbound dialler can redefine how you connect and communicate. So, continue reading to learn more about automated diallers and discover the potential they hold for your contact centre’s success

So, what’s an outbound dialler?

Put simply, outbound dialling is the process of making calls to customers or contacts, typically for sales or marketing purposes.

While outbound dialling can be performed manually on a mobile or business phone, this is not practical when dealing with a high volume of calls. A range of additional features can enhance outbound calling in a contact centre setting through the use of an automated dialler.

What does an outbound dialler do?

An outbound dialler is generally a cloud or software solution that automatically dials phone numbers and makes calls on behalf of your sales, collection or customer service teams. As such, it’s an essential ingredient in any organisation where you need to make outbound calls to clients and prospects throughout the day.

What are the different types of call centre diallers?

The main options are a manual dialler and an auto dialler.

Manual Dialler

A manual dialler is like a traditional phone. A call agent manually dials numbers from a call list, one after another.

Auto Dialler

As the name suggests, an auto dialler automates much of the dialling process. It digitally dials numbers, and can also dial multiple numbers at once, passing answered calls to available agents.

Manual vs Auto Dialler

Why would you choose one over another? Most call centres now opt for auto dialling, because it significantly boosts productivity. Agents spend more time talking to customers and less time dialling unresponsive numbers.

Manual dialling can still be useful, but only for campaigns involving a small number of high value customers who demand a more personal approach.

The different outbound dialler modes

If you’re using an auto-dialler, there are likely three dialler modes that you’ll frequently use, depending on the type of outbound calling you are doing. These are predictive diallers, progressive diallers and preview diallers.

Predictive dialling

What is it? When most people think of outbound dialling software, they tend to think of predictive dialling. Predictive dialling places calls based on the software’s predictions of agent availability. It dials multiple numbers simultaneously, so that when agents finish one call they can be instantly connected to the next.

What are the benefits? The best predictive diallers minimise abandoned calls (and the amount of time customers spend on hold) and maximise the time your agents spend having conversations. When should I use it? Predictive dialling is the standard for straightforward, high volume sales campaigns (like commodity sales) or debt collection activity.

Progressive dialler

What is it? Progressive diallers are predictive diallers that slow the pace down by only dialling a number when an agent is available to take the call. Dialling is instant and automatic, so the system still allows for a relatively high number of calls.

What are the benefits? Progressive dialling eliminates the risk of customers abandoning calls or waiting a frustratingly long time before being connected to an agent. Because an agent is always available, the customers you have painstakingly nurtured over a period of time feel valued and importan

When should I use it? It is often used in campaigns that target current customers. It’s a low risk option that can improve customer experience and effectively help agents upsell additional products and services.

Preview dialler

What is it? A preview dialler takes the pace down another notch. When an agent indicates availability, information about the next call is sent to the agent for preview.

After a set amount of time – say, one minute – the number is automatically dialled. This delay lets the agent prepare for the call, using information typically taken from the company CRM system – which are often integrated into the dialler.

What are the benefits? Agents can have more in-depth, focused conversations, based on a customer’s real experiences and challenges. It can improve customer experience and increase the number of positive outcomes.

When should I use it? Preview diallers are particularly helpful when the reason for the call is complex or sensitive. For example, following up with web leads or dealing with customer complaint calls.  

Explore the three dialler modes in more detail >

How are automated diallers used?

Outbound diallers can be integrated into many industries. Any company with an outbound contact centre who are cold calling or making high volume phone calls can benefit from outbound dialler software.

Power up your sales teams

Sales campaigns are often high volume and low touch. Predictive dialling is the gold standard for straightforward, high volume outbound campaigns (like commodity sales). It can quickly and efficiently work through large datasets, making sure leads are contacted while they’re still warm.

The best predictive diallers minimise abandoned calls (and the amount of time customers spend on hold) and maximise the time your agents spend having conversations. They can be set to play messages if they meet an answerphone, and will recycle numbers (placing unanswered calls back into the call queue) in a way that ensures your customers or leads are contacted, but never pestered.

The right outbound dialler can make selling straightforward by helping to connect your sales people to the right customers at the right time. Combined with the contact centre-specific features mentioned earlier, it can offer powerful tools for contacting customers, winning business and exceeding customer expectations.

Increase debt collection rates

Your credit and debt resolution teams can use effective targeting to reach priority customers at times that suit them. Maximise collection rates using advanced data segmentation and encourage self-serve with automated communications. Automate payments with self-serve options providing customers choice and improving satisfaction.

Preview diallers are particularly helpful when the reason for the call is complex or sensitive. For example, debt collection calls are more likely to end positively if agents have the time to gather all the information they need beforehand.

Elevate your customer service teams

Customer service teams often use progressive dialling to target current customers with after sales information or courtesy communications. It’s a low risk option that can improve customer experience, help nurture loyalty and effectively help agents upsell additional products and services. Because an agent is always available to have a conversation, the customers you have painstakingly nurtured over a period of time feel valued.

5 must-have outbound dialler features

Answer Machine Detection (AMD)

Answer Machine Detection (AMD) lets your auto-dialler software identify answering machines before connecting calls to agents. This means agents only spend time on live conversations, saving them valuable time and boosting productivity.

AMD is particularly helpful for high-volume sales campaigns where every minute counts. MaxContact’s AMD boasts a 90% success rate in detecting answering machines, freeing up agents to focus on reaching real people.

Speech analytics

Forget manually reviewing call recordings! Speech analytics uses AI to analyse every conversation, automatically identifying customer sentiment, call quality, and agent performance. This lets you:

• Spot frustrated or vulnerable customers who need extra care.
• Ensure agents follow compliance guidelines.
• Understand what customers are saying about your products and competitors.

Speech analytics gives you valuable insights from all calls, not just a select few. It saves time and helps you improve the overall performance of your contact centre.

A secure payment manager

A secure payment IVR gives customers the payment options they want, while giving teams the time they need to deal with more complex or sensitive cases.

Payment automation helps you speed up debt collection and improve cash flow. When you give customers more convenient ways to pay, they’re more likely to stick to payment schedules.  

MaxContact’s payment IVR is fully PCI compliant, protecting customer information at all times. We offer both assisted payments, in which staff safely guide customers through the payment process, and automated payments, which are fully self-serve and available 24/7.  

Analytics and reporting

You can only improve contact centre performance when you can measure it. When you’ve done that, you need to present the data in a way that is easy to understand and act on. That’s where analytics and reporting come in.

MaxContact’s pre-configured reporting gives you complete visibility around productivity, issue resolution rates, revenue and customer satisfaction, to name just a few. You can set targets for campaigns, channels, teams and agents and track performance over time.  

All teams – sales, service and debt resolution – benefit from better information. Pre-configured reports give you the data you need in the quickest and most hassle-free way.

Easy integration

A powerful dialler is even better when it works hand in hand with your existing systems. Imagine a sales agent having instant access to customer history, preferred contact methods, and past feedback – all within the dialler interface (thanks to CRM integration).

This allows for personalised conversations that address specific needs, leading to happier customers and improved outcomes. Easy integration applies to after-sales and debt resolution teams too. By connecting your dialler with other systems, you can put all relevant information at agents’ fingertips, reducing hold times and boosting overall efficiency.

The benefits of auto-dialler software you can’t ignore

Improve contact centre metrics like AHT

Average Handling Time (AHT) is a calculation based on the time agents spend talking to a customer, the amount of time callers are on hold and the time taken on follow up tasks, divided by the number of calls handled. The lower your AHT, the better. It means you can handle more calls, improve efficiency and reduce costs. A good dialler can improve AHT and a host of other contact centre metrics, by allowing agents to handle more calls, more efficiently.

Excel at sales and debt collection

Whether it’s sales or debt collection, the best results happen when good agents talk to customers. Whether it’s a high volume, low touch sales campaign, or more sensitive debt resolution calls, the right dialler means your agents spend more time in conversation with customers, and less time processing unanswered calls or connecting to answering machines.

Keep your contact centre compliant

A powerful predictive dialling algorithm speeds up and slows down depending on the conditions in your contact centre. If fewer agents are available, the dialling slows down, helping to ensure you stay within compliant boundaries for abandoned and dropped calls. Or you can switch to progressive or preview modes for more personal contacts. The dialler can also ensure that the frequency of calls to a contact never exceeds official limits.

Seamlessly integrate with your CMS

A dialler that integrates with your CMS system is a huge advantage. It means that the systems feed information to each other, so your agents always have the details of previous contacts at their fingertips. That reduces the risk of customers becoming annoyed by having to repeat information they’ve already previously given. It can also provide insights into customer satisfaction rates, preferred times and methods of communication and so on.

These companies boosted performance with auto diallers

We worked with these companies to replace ageing systems with modern cloud-based diallers – and the results are impressive.

Compare My Insurance

Compare My Insurance is one of the largest independent insurance and protection specialists in the UK. But dialler downtime, data issues and missed opportunities were hampering the business.

MaxContact’s dialler solution integrated seamlessly with the company back office systems. It has significantly increased contact rates while providing complete transparency around performance and progress.

APJ Solicitors

APJ Solicitors, a leading financial mis-selling specialist, needed to increase call volumes and boost efficiency, but its basic VOIP phone system was no longer up to the task.

MaxContact’s solution increased call volumes by 110% in the first year, and improved average agent call efficiency by 36%. Productivity has risen five fold over the company’s previous solution.

Improve your call centre performance with MaxContact

MaxContact offers the most sophisticated outbound dialler currently available. This continually improving cloud-based dialling solution gives you the flexibility to run your contact centre your way, letting you choose the right blend of productivity and compliance for your business needs. With over a 1,000 unique features, MaxContact’s outbound dialler helps meet your contact centre challenges in new and powerful ways.

Learn about how MaxContact’s auto dialler can improve your contact centre operations. Book a demo today to find out more.

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The rise of AI is revolutionising industries across the globe. In healthcare, it’s personalising treatment options. In retail, it’s creating tailored offers. In manufacturing, it’s streamlining supply chains. And in call centres, it’s changing the game entirely.

Tools like ChatGPT have shown how AI can handle complex queries, learn from interactions, and deliver lightning-fast responses. For contact centres, this isn’t just exciting, it’s essential.

High call volumes, repetitive tasks, and increasing customer expectations for fast, accurate resolutions put immense pressure on agents. Balancing these demands while delivering quality and improving performance is no easy task.

AI is the solution. By automating routine tasks, providing actionable insights, and enhancing agent performance, AI helps call centres boost efficiency, improve customer satisfaction, and empower teams to succeed.

In this article, we’ll discuss the impact of AI in contact centres, and the need for organisations to take a wider view of this evolving technology. When departments collaborate to create seamless AI integration, the whole business feels the benefit.

How is AI used in call centres today?

AI chatbots

The most obvious use of AI technology in contact centres is AI-powered chatbots. AI-powered chatbots have reshaped self-service, offering lifelike and personalised support through Natural Language Processing (NLP).

They can:

• Deflect routine queries: By resolving common issues without human intervention, chatbots free up agents for complex tasks.
• Provide tailored responses: Integrating with CRM systems, they personalise conversations based on customer history and preferences.
• Work around the clock: Available 24/7, customers get support anytime they need it.

With 80% of customers wanting better self-service options, AI chatbots meet this demand, reducing inbound call volumes, cutting costs, and enhancing customer experience.

AI speech analytics

AI speech analytics transcribes calls into searchable text files, streamlining QA processes and call reviews. Unlike manual reviews, which often cover a small percentage of interactions, AI can transcribe 100% of calls into searchable text files. Text is much faster to review compared to speech files, which means that QA teams can assess more calls than they would with a traditional manual process. This provides actionable call data and insights on a much wider scale.

Here’s what else AI-powered speech analytics can do for your call centre:

• Sentiment analysis: Understand customer emotions in real-time, flagging issues before they escalate.
• Compliance monitoring: Check agents meet regulatory requirements by tracking mandatory phrases within transcripts.
• Performance insights: Identify knowledge gaps and areas for improvement to enhance team performance.

These insights help contact centres optimise operations, improve agent effectiveness, and make data-driven decisions that have a positive impact.

AI analytics, automation & optimisation

AI automates repetitive tasks, streamlines workflows, and supports agents in delivering exceptional service.

Here are some examples of how AI and automation work together:

• Skill-based routing: Automatically connects customers with the most qualified agents for their needs.
• Real-time data access: Provides call summaries, keyword tracking, and sentiment insights for better team management.
• Workforce optimisation: Simplifies scheduling and forecasting, so resources match fluctuating workloads.

By handling routine tasks, AI allows agents to focus on high-value interactions, improving productivity and customer journeys.

BenefitOverviewImproved customer experience– Faster resolutions through chatbots and AI-driven call routing.
– Personalised responses tailored to customer preferences.
– Empowered self-service for customers who prefer instant solutions.Increased efficiency– Automates processes like call routing and QA, reducing agent workloads.
– Streamlines compliance checks with AI speech analytics.
– Uses real-time data to optimise resources and meet changing demands.Better insights for decision-making– Provides actionable data to refine campaigns and strategies.
– Identifies trends in customer sentiment and market shifts.Enhanced agent performance– Equips managers with detailed performance insights for personalised coaching.
– Helps agents refine skills and boost confidence with targeted feedback.Cost savings– Reduces inbound call volumes with chatbots and self-service tools.
– Automates manual tasks to cut operational costs.
– Optimises resources through accurate demand forecasting.

The fear of change

Despite its benefits, AI still faces scepticism. People naturally wonder if it will live up to the hype and question what potential downsides it might bring.

For AI, much of the anxiety centres on data privacy and security. AI tools rely on analysing vast amounts of personal information to uncover trends and patterns. But what happens when an AI system has processed all the available data? How can organisations ensure this data isn’t misused or repurposed in ways that customers didn’t consent to?

This isn’t just science fiction. The debate around data privacy in an AI-driven world is real, leading to the emergence of innovative solutions like machine unlearning-a new field aimed at enabling AI systems to “forget” sensitive information completely. Initiatives like the Machine Unlearning Challenge push the boundaries of this technology, helping businesses comply with strict regulations and safeguard customer trust.

IT and CX collaboration: The key to successful AI implementation

While data protection is a crucial consideration for AI adoption, it’s just one piece of the puzzle. Successful AI implementation requires collaboration between IT and customer experience (CX) teams to address key questions:

• How will the data that drives AI be sourced, stored, and integrated?
• How will data flow seamlessly across disparate systems?
• How can patterns and trends identified by AI be turned into actionable insights?
• What specific outcomes should AI achieve?

An AI tool is only as effective as the infrastructure that supports it. CX teams must clearly define the organisation’s goals for AI-whether it’s enhancing customer satisfaction, improving agent efficiency, or boosting operational performance. IT teams, in turn, need to ensure the systems are robust enough to handle integration, data flow, and scalability.

When these teams work together, AI tools can seamlessly align with contact centre processes, enhancing both operations and customer satisfaction. Feedback loops between CX leaders and IT departments ensure AI solutions are continually refined to address real customer challenges and pain points.

By embracing collaboration and tackling implementation strategically, businesses can harness the transformative power of AI while safeguarding the trust of their customers.

So, what does the future of AI look like in call centres?

The future of AI in call centres promises even greater efficiency and customer satisfaction. AI will power more tailored customer journeys, automating support processes and empowering seamless self-service for a larger share of queries.

However, AI won’t replace human agents. Instead, it will redefine their roles, allowing them to focus on complex and sensitive interactions. Skilled agents will always be essential for delivering empathy and understanding in emotional or high-stakes conversations.

AI’s continued evolution will uncover deeper customer insights, support predictive analytics, and refine training tools. AI will support contact centres to deliver exceptional service and stay agile in a competitive market.

See AI’s transformative power in action with MaxContact’s leading contact centre software. Book a demo today.

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How can contact centre teams move with the times and improve contact strategies to push their results to the next level?

In a recent webinar session, Sean McIver, Product Owner at MaxContact, poses this question to two expert guests – Martin Teasdale, Founder of The Team Leader Community and the GOOW Podcast, and Beverley Hughes, Director of Mullard Associates.

They discuss how to improve contact rates in the modern day, why making small changes could be more effective than wholescale transitions and how technology and the pandemic have changed the face of the industry.  

Keep reading for the top takeaways, or tune into the webinar below.

What does customer contact strategy mean?

Your customer contact strategy is made up of every mechanism, decision and process that influences how customers are contacted.  

It’s the way you interact with customers, the way they interact with you and everything that makes up your approach.

What impacts contact strategies?

MaxContact’s Duty of Care Gap study found that 83% of contact centre workers say work is taking a toll on their mental wellbeing.  

Beverley explains that some of this stress is caused by the fact that customers have two priorities – speed and accuracy.

Martin adds that, in the past, agents who struggled with the stresses of the job would leave. But he thinks it’s essential to consider how you can make the pressure lighter.

Sean tells us 75% of people leaving customer contact centres say they’d be more likely to stay long-term if their employer implemented a more innovative approach to mental health. Things like talking more openly about agent wellbeing processes, giving everybody a seat at the table and aligning processes to work towards common goals.

How to drive continuous improvement in contact strategies today

As the customer contact landscape changes, so does the way we approach it. Martin highlights that traditional call scheduling is a thing of the past.

Here are a few ways things have changed and how they impact the industry:

The pandemic

COVID-19 has resulted in millions of people working from home. Martin explains that this disruption has “wiped the page clean”, leaving teams able to contact customers at many more points throughout the day.

On-demand

Traditionally, contact teams would plan to avoid calling customers during hotly-anticipated television events or the times when their demographic is most likely to be watching their favourite programmes.  

But nowadays, on-demand services like Netflix, Amazon Prime and catch-up TV mean people aren’t all watching at the same time. Again, this gives teams wider windows to get in touch.

Despite things seeming clearer in the past, many decisions to contact customers based on these factors were formed on generalisations. Today, we are presented with a new opportunity to discover more about our customers and make informed decisions to improve contact strategies.  

Martin also suggests the excess of choice customers have can mean they miss out on the best services for them. It’s vital to inform customers about the add-on services and options that could improve their experiences further.

Improving contact rates

We’ve discussed how we can improve contact strategies, but how can we increase contact rates themselves?

Beverley says it always comes down to one thing – listening to customers. Talk to the people in your team who speak directly to customers and ask for their opinions and suggestions for change.

Martin also put forward the ‘marginal gains’ theory, popularised by cycling coach Sir Dave Brailsford. The theory suggests it’s more constructive to strive towards improving something 1% at a time, rather than aiming for a huge increase in performance.

Goals need to be put in place, but a degree of realism is crucial.  

Host Sean points out that: “If every single outbound contact was in a position to have a full and complete conversation, you probably wouldn’t get through all of your data.”

Can too much change be a bad thing?

Change is often a positive thing, and it’s crucial if you want to continue performing highly.

However, as Martin says: “If you do too much, you can’t determine what’s working and what’s not.” It’s wonderful to have great ideas, but you then need to work through them in the right order.

With each change you make, however big or small, you need:

• A strong reason why it should be made
• A clear outcome to work towards
• A plan for how it’s going to be done

With these in place, put the changes in motion and if something doesn’t work don’t be afraid to remove it or review it or retract it. This is not always easy to do, because often in this industry we can be so committed to change that we want it implemented no matter what. However, if it’s not delivering the output you need it to deliver and if it’s at the detriment to your customers or your staff, it needs to be looked at.

As Beverley says,change has to be led from the top in terms of what the objective is for the business, but keep that communication two way. Test in small ways. Test and learn.

To discover more top tips on harnessing innovation to improve contact strategies, watch the full webinar.

Elevating Customer Experiences: MaxContact’s New Funding Boosts AI-Technology Advancements for Enhanced Customer Interactions.

Manchester-based customer engagement technology provider MaxContact announced it has secured funding to accelerate a new phase of innovation and growth.  

MaxContact, which private equity firm FPE Capital has backed since October 2020, has worked to secure additional investment to accelerate further development in AI technology and scale the UK-based team from 65 to over 100 by 2025.

Ben Booth, CEO at MaxContact, reflects on the journey, “Having dedicated years to the contact centre and customer engagement industry, we’re incredibly proud of the business we’re building. This investment supercharges our mission to give businesses a platform that makes work-life easier for them and their contact centre or customer engagement teams.”

MaxContact’s vision includes expanding its in-house team, with a key emphasis on scaling the software engineering function and operations teams to enhance customer success. It also plans to accelerate its product roadmap and the delivery of cutting-edge AI-driven technology to its customers while ensuring it delivers a best-in-class service for its valued customer base.

“Over the past six years, we’ve built a robust contact centre customer engagement (CCaaS) platform that serves thousands of users every minute of every day. It means we’ve not only got a wealth of experience in this space, but we can analyse large volumes of call and message data to develop AI tools that help to drive efficiency and ensure companies communicate compliantly with customers, simply and easily.  

One of the biggest challenges for many companies is increased customer demand. Our solutions will help businesses manage this demand more efficiently and reduce repetitive work landing in the lap of skilled agents.”

MaxContact has worked alongside FPE Capital and NatWest to secure this investment.

Kit Maclaren, Director, Corporate Banking & Structured Finance from Natwest, says “We are delighted to have been able to structure this growth finance facility for MaxContact, supporting MaxContact’s management team and FPE Capital as they continue their strong growth in the CCaaS market. This financing facility was delivered through our unique Venture and Growth Finance fund and reflects NatWest’s dedication to supporting high-growth, innovative scale-up businesses. We aim to continue working alongside SME businesses such as MaxContact, which form the heart of the UK economy, driving innovation and job creation.”  

About MaxContact

MaxContact is a customer engagement technology company with a difference. It was founded in 2015 by a group of contact centre professionals who had become frustrated with providers that over promised and under delivered on features, support and resilience. It’s now one of the fastest growing contact centre software specialists in the UK. MaxContact has been ranked one of the top 50 fastest growing technology companies in the North by the Northern Tech Awards consecutively from 2021-2023 and in 2022 received the IT Vendor of the Year Award from BCS, The Chartered Institute for IT, and Computing Magazine.

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Leading debt recovery solutions provider, Marston Holdings, chooses MaxContact software to support on business expansion plans.

Manchester – 25th July 2023 – Manchester-based customer engagement technology provider MaxContact today announced its partnership with Marston Holdings, a leading solutions provider in corporate debt recovery.

Marston Holdings has been operating for almost 40 years, growing both organically and through acquisitions providing integrated technology-enabled solutions for private and commercial clients. They work in various public services aiding customers in debt recovery, parking fines, court orders as well as commercial debt, now recovering up to £850m each year on behalf of taxpayers.

As a fast-growing business, Marston Holdings wanted to improve the agility and technical capabilities of its outbound dialler, which wasn’t able to match their need to scale. After an extensive procurement process, Marston Holdings selected MaxContact’s outbound dialler as a more efficient and comprehensive solution for their needs across 285 full omnichannel diallers. The software will be also integrated with Marston’s workforce management and back-office CRMs and PBX.

Marston Holdings is implementing the MaxContact solution companywide across all of its brands,  as the company continues to grow. The company also plans to implement new features based on MaxContact’s commitment to continual product development, including AI chatbot functionality.  

Tim Van Oerle, Group Managing Director at Marston Holdings, said “As a fast-growing business we need technology that can be agile and scale with our expansion. MaxContact has been fantastic at understanding these needs and providing personalised support every step of the way, and we look forward to enhancing the services for our team and for our clients and customers.”

Ben Booth, CEO at MaxContact, said “We are really excited to be partnering with the team at Marston Holdings. We pride ourselves on providing personalised service and agile technology to businesses across the UK and can’t wait to support Marston Holdings on their meteoric growth journey.”

About MaxContact

MaxContact is a customer engagement technology company with a difference. It was founded in 2015 by a group of contact centre professionals who had become frustrated with providers that over promised and under delivered on features, support and resilience. It’s now one of the fastest growing contact centre specialists in the UK with a 97% CSAT rating and over 100 customers. The company was ranked one of the top 50 fastest growing technology companies in the North by the Northern Tech Awards in 2021 and 2022 and has recently received the IT Vendor of the Year Award from BCS, The Chartered Institute for IT, and Computing Magazine.

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