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MaxContact CEO is One To Watch in Top 50 Business Leaders
Ben Booth, CEO of MaxContact has been named as a One To Watch in The LDC Top 50 Most Ambitious Business Leaders programme for 2022.
The programme, which is supported by The Times and now in its fifth year, celebrates those entrepreneurs that are growing the UK’s most successful and fast-growing medium-sized firms.
A record number of nominations – more than 750 – were received this year, proving that ambition is alive and well despite the challenges faced by increasing economic uncertainty.
The Ones to Watch are the business leaders destined for great things. Those who are making waves in their sectors, having a positive impact on their customers and employees, and who are the driving force behind tomorrow’s most successful medium-sized firms.
Ben Booth said: “It’s an honour to have been selected as One to Watch in The LDC Top Most Ambitious Business Leaders programme for 2022. The success of the business is not only down to myself, but the whole team at MaxContact, so I’d like to thank them for achieving this recognition too.”

John Garner, Managing Partner, LDC, added: “The volume and quality of submissions this year surpassed all of our expectations. We’ve been struck by the way business leaders have overcome challenges and adversity to run fast-growing and successful companies, proving that difficult circumstances can become the biggest driver of ambition. This year’s Ones to Watch embody just that and they have really grabbed the judges’ attention with their success stories. Congratulations to all those featured – we look forward to seeing where they go next!”
You can find out more information on this year’s Top 50 Most Ambitious Business Leaders programme here: https://bit.ly/3e2c3gk
About LDC
LDC is the private equity arm of Lloyds Banking Group. Since 1981, LDC has invested more than £5.5bn in medium-sized firms across the UK; backing the ambitions of more than 650 ambitious management teams.
About MaxContact
MaxContact is customer engagement software that goes above and beyond to build smarter customer experiences. Our platform is packed with powerful features, accessible for businesses large and small, and ensures businesses can operate compliantly. We work with our customers to create seamless customer interactions, so they can reach the right people, on the right channel, at the right time, every time.
MaxContact and HGS UK announce partnership
MaxContact is pleased to announce its partnership with the UK operations of Hinduja Global Solutions (HGS) Ltd (listed in BSE & NSE). This partnership is one element of a new ecosystem for HGS UK to differentiate and create memorable customer experiences across admired brands throughout the UK and Europe.
HGS selected MaxContact to assist in continuing to strengthen their contact centre offerings. HGS recognises that employee engagement is a key contributor to memorable customer experiences (CX) and they felt MaxContact has differentiated itself as a UK technology provider across customer and employee engagement.
Providing an easy-to-use platform for agents means HGS will be able to support customers better and be more engaged, delivering a reliable service, operational excellence, and value-for-money.
“We’re thrilled to establish an ongoing partnership with HGS UK, a company that is renowned for delivering high quality CX operations for its clients. Our flexible approach to building and developing a market-leading engagement software platform means we can adapt to the needs of HGS and its clients,” explains Ben Booth, CEO of MaxContact.
Michael Hanratty, Director of IT of HGS UK notes, “The migration to MaxContact as one of our key Contact Centre as a Service (CCaaS) vendors allows HGS to scale quicker and offer a wealth of benefits and features to our clients using a proven robust infrastructure and support model.
The MaxContact team have been a pleasure to work with. The HGS UK team has leveraged their deep and specialised expertise throughout the initial migration and on many occasions since.”
The HGS UK and MaxContact partnership is designed to help HGS’ current and prospective clients exceed customer expectations and fast-track their digital transformations.

What are some challenges faced by vulnerable customers?
According to the Financial Conduct Authority (FCA), 27.7 million adults in the UK fall under their definition of a vulnerable customer. This includes having poor health, experiencing negative life events, low financial resilience, or having low decision-making capabilities.
According to the Financial Conduct Authority (FCA), 27.7 million adults in the UK fall under their definition of a vulnerable customer. This includes having poor health, experiencing negative life events, low financial resilience, or having low decision-making capabilities. This number is predicted to rise even further as the cost-of-living crisis impacts peoples’ finances and mental health.
However, many companies are unprepared to deliver the specific customer service support vulnerable customers now need. MaxContact interviewed 1,000 vulnerable customers who had recently interacted with a contact centre and found:
- • 48% had struggled to find a phone number to contact a company in the past year
- • When they had managed to reach a company’s customer services, 51% felt they were treated unfairly, and their needs were not accommodated
- • The biggest problems revealed by vulnerable customers include:
- ∙ Being passed between different staff and having to re-explain the problem several times (51%)
- ∙ Having to navigate too many phone menus (IVR) to reach the right person e.g., press 1 for this, press 2 for this (45%)
- ∙ Feeling like the person they were talking to was trying to get them off the phone quickly (30%)
As a result, 52% said they had to abandon solving a problem because it was just too difficult, with 57% saying this had a negative impact on their mental or financial wellbeing.
The main support vulnerable customers say they want from companies is:
- • Having their problem solved by one person rather than being passed between multiple advisors (46%)
- • Being able to reach a real person quickly to explain their problem (39%)
- • Being given enough time to properly explain and address their situation (31%)
The research also shows that vulnerable customers would like customer support services to show more empathy (23%) and 20% want customer service advisors to communicate with less jargon.
Helen Lord, CEO of the Vulnerability Registration Service, says, “Our own recent research underlines MaxContact’s findings. The cost-of-living crisis will undoubtedly place many customers in incredibly difficult circumstances. So, it’s essential that companies identify vulnerable customers early to provide them with the support they need – not only to meet regulators’ expectations but from a corporate responsibility perspective too.
It’s imperative the organisations can adapt their customer journeys appropriately, taking into account not just financial difficulties, but also mental or physical health and life events such as a relationship breakdown or bereavement, coercion or addiction.”
Gareth Morgan, H&T Group’s Operations and Communications Manager, and MaxContact client, says, “Our customer service centre provides instant, direct contact to a waiting agent. Every team member at H&T is trained to identify, explore and support vulnerable and potentially vulnerable customers.”
“It is important to us that vulnerable or potentially vulnerable customers have their account handled in the best way possible at the first time of asking.
“We prioritise call quality and customer service and do not impose limits on call times, wrap times or account updates. Therefore, H&T agents have the ability to focus on providing the best service and outcome possible for the customer. By providing time to ensure detailed and accurate notes can be recorded, we eliminate the customer needing to repeat or re-explain their circumstances in the future.”
To help customers better support the larger numbers of vulnerable customers who will be contacting them, MaxContact has created a practical checklist of measures for contact centres to consider implementing. Download your copy here to learn five practical ways to support vulnerable customers.
Ben Booth, MaxContact CEO, says, “It’s the perfect storm for customer service teams. Customer complaints are at their highest point ever and there are more complex situations and vulnerable customers to support than ever before. We know that to make a real difference with vulnerable customers, as well as staying compliant with the FCA’s new consumer duty guidance, leaders need practical, easy-to-follow advice which they can put into action at their own organisations right away.”
To see how MaxContact’s customer engagement platform can help you support vulnerable customers more effectively, get in touch.
Creating Contact Strategies for Easier Debt Resolution - MaxContact
Debt resolution is an important part of the job for many contact centres, but there are multiple factors at play in today’s debt experience for individuals and businesses.
The cost of living crisis, on top of the multi-faceted impact of the post-pandemic era, has put a real squeeze on both consumers and businesses. In some cases, this has meant taking on additional borrowing, along with paying bills and invoices as late as possible and making difficult choices with finances. On average, adults in the UK now hold £4,279 of unsecured debt, which means that debt recovery activity is likely to continue to rise while economic uncertainty continues.
For those contact centres involved in debt collection, managing processes so that the money can be effectively recovered, but without piling significantly more pressure on those struggling with debt, can be a fine balance to walk.
In this article, we look at the wider context of debt resolution strategies for contact centres and why they matter, how the right call centre software can improve processes and manage debtors more effectively, and how to help ensure more positive interactions for both contact centre staff and customers. Take a look at the webinar below for an expert-led discussion on how to create and execute the best contact strategies for easier debt resolution, and keep reading for more actionable tips for contact centre managers.
The Importance of Effective Debt Collection Strategies
Debt collection as a sector doesn’t always have the best reputation. If businesses and individuals that have fallen into debt feel harassed by those tasked with recovering money from them, it can add considerable stress to the situation and make for extremely fraught and negative interactions with contact centres, on all sides.
Contact centre staff can suffer if a high percentage of their customer interactions are negative and it doesn’t usually encourage customers to clear their debt any more quickly either.
A much more effective way to recover debt is to prioritise both customer and staff welfare, while implementing strategies and techniques that foster a sense of cooperation, trust, support and clarity.
Debt Collection Call Centre Techniques
Debt recovery calls to customers can often make for challenging conversations and difficult negotiations over payment plans. However, there are lots of different techniques that can be used by contact centres dealing with debt recovery to help make the process smoother and more positive for all parties. These may include:
Scripting and conversation starters
While every call and customer is unique and needs to be treated as an individual, it can sometimes help to set a positive tone for the rest of the call if the contact centre staff use a predetermined opening script to quickly and clearly explain why they are calling and the purpose of the conversation, before then tailoring the rest of the call around the customer’s responses.
Active listening
There are few things more frustrating to customers than feeling like they aren’t being listened to or heard properly. By using active listening techniques, call centre staff can help to put the customer at ease that they are being understood and taken seriously, which helps maintain full engagement in the conversation on all sides. Active listening builds trust and rapport, which increases the chances of smoother debt resolution.
Active listening methods for contact centre debt recovery teams include:
- Using affirmative responses to customer statements to illustrate they are being heard
- Repeating or paraphrasing what they are saying, to demonstrate understanding
- Asking questions when needed, to establish context in what the customer is saying and make sure that there is no ambiguity in the information being taken or given
- Using positive language to minimise stress and the chances of escalation.
Displaying empathy and validating customer feelings
Being able to put themself in a customer’s shoes is important in debt recovery calls, because customers need to know that their situation is understood and being taken into account. It can help ensure the call is constructive when call centre staff validate the customer’s opinions and emotions about the situation. This can make them more willing to find a resolution that everyone can agree on.
Transparency
Honesty and transparency are important factors on any debt recovery call, because it helps build trust and being clear about the debt is also a regulatory requirement. Some of the ways to ensure transparency include:
- Clear identification at the start of the call about the caller and what the purpose of the call is
- Accurate information about the debt owed, including any fees or interest also due
- Avoid giving any misleading or ambiguous information.
De-escalation
Some debt recovery conversations can be difficult, so being able to effectively use de-escalation techniques can be valuable skills for contact centre staff. Along with incorporating active listening, using positive language and displaying empathy for the customer’s situation, other de-escalation methods can include:
- Staying calm and composed
- Set clear boundaries for the conversation if the customer becomes aggressive or abusive
- Ask for support from a supervisor
- Offer to follow up in a separate interaction and provide a timeline for this.
Leveraging Call Centre Software for Debt Collection
Alongside the contact centre staff using a variety of techniques during their customer conversations, debt collection with call centre software that is the right match for your business can significantly increase your resolution rates.
A debt collection call centre using software that streamlines repetitive and resource-heavy processes can make all the difference to productivity and the amount of money recouped. Some of these features can include:
- Diallers – to automate the outbound call and connect with the customer without the need for manual number lookup or dialling.
- Call prioritisation – to make the most urgent and important calls first, which can help with customer satisfaction as well as being more efficient.
- Speech analytics – to identify problem areas in the customer journey so the contact centre can take steps to improve processes and performance.
- Scripting – to provide call centre staff with useful guidance to set a positive tone and achieve the best outcomes during calls.
- Secure IVR payments – to give customers a secure, encrypted way to make phone payments 24/7 without relying on contact centre staff to enter data manually.
- Quality Assurance (QA) – to evaluate contact centre call performance and enable the team to make improvements as needed.
Making the most of automation in call centre software
A great way to boost productivity in contact centres involved in debt recovery is to automate as many repetitive processes as possible. This not only frees up time for staff to focus on offering excellent personalised customer service, it can also improve morale and workplace satisfaction.
Some of the tasks and processes that can potentially include automation in debt collection call centres include:
- Communication – with tailored communications going out to individual customers automatically on a pre-planned schedule.
- Payment reminders – including emails, WhatsApp messages and texts, tailored to the payment plan put in place for each customer.
- Chatbots – to respond to common questions and send any complex requests through to staff to deal with.
Using call centre software data analytics to drive debt collection strategies forward
With built-in data collection and analysis in the best call centre software solutions, not only can the platform make the day-to-day operations run more smoothly and productively, it can also inform future debt collection strategy decisions.
By analysing data and outcomes, insights can be delivered on contact centre performance KPIs, as well as potentially predicting future behaviour and patterns of customers. This kind of information can help contact centres to future proof their debt collection strategies and maximise efficiencies.
Creating a Debt Resolution Plan
The key to maximising debt recovery is to develop an effective debt resolution plan, utilising all of the relevant functionality within your call centre software and the skills of your call centre staff, that can be easily tailored to individual customers and their circumstances and preferences.
- Step 1: Understand each customer’s individual debt and its context, including the barriers that are preventing them from clearing the debt straight away.
- Step 2: Establish the communication channels and preferences that work best for individual customers.
- Step 3: Offer flexible payment options, based on an honest discussion about the debt and circumstances.This might include out of hours payments as well as setting a schedule to pay off the debt.
- Step 4: Implement personalised communications and reminders to continue the debt recovery process after initial contact.
- Step 5: Use your data and the insights it provides to improve the service further.
With an effective debt collection call centre software solution monitoring your plan and integrating with other aspects of your business, such as your CMS, CRM, payment gateways, various communication channels and regulatory compliance, you can create a debt resolution plan that delivers better outcomes and an improved customer and staff experience, all while reducing costs.
Managing Staff Wellbeing in Debt Collection Call Centres
With an increase in the levels of debt and busier times ahead for debt collection contact centres, managing staff wellbeing is an important consideration for managers. A happy, well-supported and productive workforce means a more positive culture, lower staff turnover and lower recruitment, onboarding and training costs.
Find out the main employee stressors in your specific contact centre
You might think that you already know exactly why working in a debt collection call centre is stressful for staff, but you might be surprised by some of the things that your employees say.
Putting in place a supportive feedback process is important, to help you understand the real call centre agent experience.
Staff need to feel comfortable enough to be honest about what makes their job tough. While every contact centre is different, some common issues that cause stress may include:
- Management expectations are unclear to staff
- High customer expectations and challenging conversations are difficult to deal with repeatedly
- Striving to meet call targets
- Being measured and monitored every minute of the working day
- Feeling disconnected from the company and coworkers if working remotely
Take steps to mitigate the main causes of stress for staff
There are always going to be challenges when working with customers through a contact sector, but there are ways that call centre managers can reduce some of the stress for the workforce, such as:
- Regularly discussing work stress with teams to create an atmosphere where it’s accepted to talk about this topic
- Improving the quality of internal communications – making sure that it’s a two-way conversation.
- Ensure targets are reasonable and provide support for employees finding this a challenge
- Providing training and coaching when a need is identified
- Implementing wellbeing practices as part of the working day, such as breathing exercises, visualisation, exercise and taking breaks when needed.
Implement regular staff check-ins and wellbeing reminders
Giving contact centre staff a clear route to provide feedback about their role and wellbeing is important. Having regular check-ins can be a good way to do this, either individually or in a small group setting, depending on employee preference.
Setting up wellbeing reminders can be a great way to help staff working remotely to deal with the sense of isolation they may feel after coming off a particularly tricky call. Wellbeing reminders can regularly nudge contact centre workers to take screen breaks, have a drink, do some stretches or breathing exercises. These little things can have a significant positive impact and help employees to feel more valued and supported, as well as encouraging healthy habits that don’t cost anything.
Providing call centre workers with a straightforward way to engage in conversations with those who understand exactly what they are going through can also be a big help when working essentially alone.
Individual wellbeing solutions for your contact centre workers
It’s worth remembering that what one employee finds stressful, another might thrive on, and what reduces stress for one person might be the last thing that another worker wants. In the same way that debt collection customers need to be treated as individuals, with their own preferences, so do debt collection call centre workers.
Enabling employees to choose their preferred options for managing their own wellbeing at work is important, giving them a greater sense of ownership and providing them with what they personally need to feel supported.
For more insights into debt collection solutions, how to improve your processes and achieve easier debt resolution, tune into the full webinar session.
Improving Wellbeing & Engagement in Your Contact Centre
In the era of The Great Resignation, staff wellbeing and engagement is certainly a hot topic right now.
Many employees are leaving due to feeling burnt out, unsupported, or undervalued in their roles. In fact, our research shows that 72% of workers said they were burnt out, and 52% said there had been an increase in workload since the beginning of the pandemic.
In the contact centre world, 64% of people reported that they were losing between three to four hours of work each month due to poor work-related mental wellbeing.
And this could have a huge effect on the wider business!
To talk about how leaders can improve wellbeing and company culture, we invited Natalie Calvert, CX+EX Coach & Expert, and Sean McIver, Product Owner at MaxContact, to a recent webinar.
You can watch the webinar in full below or keep reading for the key takeaways.
Why leaders should prioritise employee wellness
On a human level, prioritising wellness and checking in with employees is always a sign of good leadership. But the benefits go beyond that.
Research shows that good company culture increases customer experience by upwards of 75%. So it’s no wonder that 70% of executives say it’s their number one priority.
There’s a clear key link between company culture and employee wellbeing, customer satisfaction, and business performance.
But improving culture and wellbeing is not a quick and easy fix.
The customer contact industry has always had a high staff turnover, but this has increased significantly during the pandemic and The Great Resignation.
Studies show that employees are feeling burnt out and stressed which is causing them to leave en-mass.
Increased employee turnover can hurt businesses in many ways, including the bottom line. On average, it costs between £3,000 to £5,000 to recruit new staff and around 20,000 hours of training to get them up to speed.
It’s no surprise that leaders want to avoid a revolving door of staff, so they can spend that time and money on growing the business. But for this to happen, the company needs to prioritise employee wellbeing and culture.
How to reduce stress for contact centre workers
Any job surrounding customer care, queries, or complaints can come with some stress attached.
Angry customers are feeling the strain of a cost-of-living crisis, life post-pandemic, and the challenges of an increasingly remote world thrown into the mix.
But what can leaders do to protect their contact centre workers? As Natalie explained, we’re creating some of our own stress in a way.
A few years back, workers needed an entirely different skill set than they need today. The world has changed so much, so fast, and contact centre workers have to deal with increasingly complex issues, more demanding customers, and a whole range of other issues that many workplaces aren’t prepared for.
She believes that we really need to reskill our people, leaders especially, to match the needs and expectations of the modern world. If we don’t ensure our frontline staff have the right skills, we can expect high burnout and low staff retention rates.
Another thing that Sean suggested was having a system where customer complaints are recognised and analysed for trends. If frontline staff know there’s a common issue that’s being addressed at a higher level, this provides a bit more backup and support for team members dealing with angry customers.
Ultimately, leaders need to really understand the value of their people and do whatever they can to manage, coach, and support them through stressful times.
Balancing business growth with staff needs
Of course, all businesses want to grow, and growth can sometimes be uncomfortable.
But rather than focusing entirely on hitting quotas, business objectives, and handling increased pressure from customers, leaders should try to address company culture across the board.
This is not just something that affects frontline staff either. There needs to be a culture across all areas and roles, such as QA managers, finance, suppliers, and leadership.
Every subsection of the business should feel valued and supported. And sometimes, all it takes is a quick check-in with staff and some open and honest conversations.
As a business prepares to grow, so with it must the plan to support staff. Increasing or decreasing team sizes, revamping company structure, and training must all be done with employee wellbeing in mind.

How to manage staff wellbeing in a remote setting
Natalie has two tips for this:
- > Keep cameras on
- > Run team huddles
Keeping cameras on during meetings is critical because you can actually check in with people and see how they’re doing. If your team has cameras off, there’s little engagement, and it’s harder to pick up on things that could affect staff wellbeing.
Natalie is also a fan of team huddles, which are short and sweet meetings where everyone can gather for a chat. While they take time to run, Natalie says they are well worth the investment because of the impact on employee engagement and wellbeing.
Why businesses should care about employee engagement
One of the top reasons is that it affects recruitment and retention. Engaged employees are simply less likely to quit.
When you have a group of engaged employees, you’re ensuring that they feel valued and listened to. You are also demonstrating that you are prepared to adapt and adjust as necessary.
On a wider scale, having engaged staff means better performance when it comes to business aims and objectives. Highly engaged employees are much more likely to deliver great customer experience, which impacts customer satisfaction and, ultimately, revenue. So, it’s a win-win.
But Natalie has a word of advice. Good employee engagement won’t happen spontaneously. You have to design it and to do that, you need great leaders who are committed.
Maximising employee engagement in a remote world
Just like with wellbeing, managing engagement can be extra tough when everyone’s working remotely.
But Natalie suggests focusing on a few key areas that impact employee engagement:
- Customers – Be customer-focused in all areas of the business – not just in customer interactions, but also in internal communications in the team.
- Purpose – The purpose of the contact centre has to align with the purpose of the overall organisation.
- Culture and community – Build a great culture focused on your community.
- Improvement – Make constant improvement a primary goal across each area of the business.
- Structured development – Focus on staff development and skills.
- Rewards and recognition – Celebrate successes and reward staff so they know they’re valued.

Five ways to improve employee engagement and wellbeing
Ready to rethink employee engagement and wellbeing but don’t know where to start? Natalie and Sean have you covered. Here are their top five methods for improving wellbeing and engagement:
- Have a strategy and a plan
If you don’t have a plan to improve things, you can’t expect them to improve by themselves. Go in with a plan of action.
- Talk openly and honestly
Sean’s tip is to be proactive, not passive, when it comes to open communication. It’s hard to know if there are any issues with staff wellbeing if no one’s talking about them. Encourage leaders to be proactive about communicating with their teams.
- Make sure leaders have the right skills
It all starts with leadership, as Natalie says. They need the right skills to coach and support the rest of the business. When good leadership is in place, this trickles down to employees and customers as well.
- Culture
Customer service and customer experience teams shouldn’t work in silos. Everyone needs to be on the same page when it comes to company culture, feeling valued, and knowing the core purpose of their roles.
- Employee engagement goes hand in hand with customer experience
These are not two separate things. They are intrinsically linked. If employees feel valued and engaged, this will result in better customer service and happier customers. So, if you want to improve the customer experience, one step is to tackle any employee wellness issues you have in your team. For more insights and actionable advice on how to revamp the employee experience, catch the full webinar here.

How to improve staff retention in your contact centre
Like many areas of our economy, contact centres are suffering from something of a recruitment crisis.
A recent report from The Open University and Institute of Directors found that 63% of decision makers agree their organisation has found recruiting difficult.
In addition, one study of 20,000 global employers found that nearly 70% of companies were experiencing difficulties in hiring staff, a 15-year high.
Against this background, contact centres need to optimise their recruitment strategies. They also need to be doing everything they can to keep the staff they have.
More and more organisations are realising that a successful retention strategy starts at the point of recruitment. The effectiveness of your onboarding process goes a long way to determining whether staff leave in weeks or stay for years.
Onboarding matters
Onboarding really does matter when it comes to reducing staff churn.
According to studies, effective onboarding programmes can significantly increase the number of recruits who are still with a business several years later, in one case by 82%.
Onboarding is a recruit’s first in-depth introduction to your business. One study found that almost a quarter of staff who resign do so within 45 days of their start date, so first impressions really do count.
Failing to welcome staff effectively and prepare them for their first weeks on the job is hugely costly, even at the best of times.
Pre-pandemic, the average UK employer was spending £3000 – and considerable time and energy – on every new hire. That figure is probably significantly higher today.
Making contact centre onboarding better
Given that onboarding plays such a large part in effective retention strategies, how do you make yours better? Here are eight simple ways to improve your contact centre onboarding experience:
Have a plan
An employee’s first few days should be filled with interesting or fun activities. Make sure you have an onboarding plan that makes full use of their time. Leaving new starters twiddling their thumbs or unsure of what they should be doing next is not a good first impression. It smacks of a lack of organisation.
Give them basic information first
Before you get to the specifics of their role, welcome them to the business with a tour (physical or virtual). Show them where bathrooms are, where to get a cup of coffee, and where to turn for help when they’re locked out of the company intranet. Let them know of any perks the company offers, like free Friday drinks or a discount at the local gym, and how to claim them.
Introduce them to useful contacts
Depending on the size of your organisation you might not be able to introduce new starters to everyone, but you should introduce them to people who will be important to their ability to work and thrive in the first few weeks of their employment. A HR contact would be useful. If appropriate, designate an experienced employee in a similar role as a mentor or ‘work buddy’.
Give them the equipment they need
Stock a new starter’s work space with the things they might need, like pens and a notepad. Don’t make them spend time squirrelling out essentials. Small gifts – like a coffee mug or chocolate – are a nice touch.
Get the team involved
One of the most important parts of onboarding is giving new starters the opportunity to get to know the people they’ll be working with. Do this with an informal introduction session and icebreaker games. If everyone is in the office, think about organising a team lunch.
Plan adequate training time
The core of any onboarding programme is preparing new recruits for the role they are taking on. This preparation must be thorough, with plenty of time for questions and feedback. It’s particularly important for new contact centre staff to feel confident about handling live interactions with customers. Mock calls and role plays covering a number of common scenarios are a good idea. But however you choose to prepare new starters for their first days and weeks on the job, make sure the programme is comprehensive and interactive.
Talk about company culture
Onboarding is a great time to start promoting company culture. Don’t forget to talk about the company’s values and vision. If you’re doing anything notable in the ESG (Environmental, Social & Governance) space, make sure you mention it. If you support a charity, tell new starters about the form that charitable support takes and how they can get involved.
Give them the IT they need
The best contact centre software is easy and intuitive to use. Even so, thorough training is a must, and this should continue well beyond the initial onboarding period. Start with basic functions and progress through more advanced features. As new features are introduced, have sessions dedicated to them. MaxContact is your friend here. We offer a comprehensive contact centre solution that is easy to get to grips with. We also offer full training for you and your teams, for free, forever.
Don’t leave onboarding to chance
The key to all this is to put some thought into your onboarding programme, and have a well considered plan.
Onboarding is an important part of your retention strategy. It’s a time for both comprehensive training and a warm welcome. It’s an opportunity to inspire new starters with your values and enthuse them with your vision.
MaxContact can help with your onboarding strategy, by offering a fully equipped software solution and the training to help new recruits make the most of it. For more information on our smarter contact centre software, please get in touch.